Marketing Analyst

Description
Position at Jacoby & Meyers

Marketing Analyst Job Description

Do you want to LOVE where you work?

Jacoby & Meyers is the pre-eminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Marketing Analyst to join our growing team. At Jacoby & Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.

Job Title: Marketing Analyst

Type of Position: Full time

Location: hybrid

Pay: 75k - 120k

Job Description:



Core duties and responsibilities include the following. Other duties may be assigned.

Vendor Management:

• Manage relationships with existing lead generation vendors, ensuring performance meets firm quality and cost benchmarks.
• Research, evaluate, and recommend new vendors to meet growth goals.
• Negotiate pricing and terms with vendors to maximize ROI.
• Review and approve new vendor contracts in collaboration with management
• Monitor ongoing vendor performance, escalate issues, and terminate underperforming vendors as needed.

Financial Oversight:

• Review, validate, and approve invoices from lead vendors to ensure billing accuracy.
• Track vendor costs and ensure alignment with agreed terms and budget allocations.
• Maintain accurate records of lead source costs for reporting and forecasting purposes.

Lead Acquisition & Pipeline Growth:

• Develop and implement strategies to increase lead volume by at least 20% annually.
• Identify new lead sources, campaign types, or partnerships to support growth objectives.
• Coordinate testing and onboarding of new lead sources, ensuring smooth integration with intake systems.
• Monitor and track incoming leads across all platforms, ensuring they meet firm case criteria.
• Collaborate with the intake and operations team to assess lead quality and adjust strategies as needed.
• Coordinate testing of new lead sources or campaign types (e.g., pay-per-lead, signed leads).

Data Analysis & Reporting:

• Track lead performance metrics, prepare regular reports, and present actionable recommendations.
• Use data insights to continuously optimize campaigns and vendor mix for better quality and cost efficiency.

Collaboration:

• Work cross-functionally with intake, marketing, and operation teams to align lead generation activities with firm goals.
• Provide the intake and operations team with lead source insights and recommendations for handling various lead types.

Optimization & Innovation:

• Stay informed on trends in legal marketing and lead generation.
• Recommend and implement best practices and process improvements.

Compliance:

• Ensure all activities comply with legal advertising rules, ethical standards, and applicable privacy laws (TCPA, etc.).

Qualifications:

• Very well organized
• Bachelor's degree in Marketing, Business, Data Analytics, or equivalent experience.
• 2+ years experience in lead generation, vendor management, and/or marketing operations, preferably in a legal, healthcare, or service industry.
• Demonstrated experience growing lead volume and managing vendor relationships.
• Familiarity with legal intake or personal injury marketing is a plus.
• Strong skills in vendor negotiation, contract review, and invoice management.
• Proficiency with CRM systems (e.g., Litify), lead tracking platforms, and Excel.
• Analytical mindset with the ability to translate data into actionable strategies.
• Highly organized with attention to detail and ability to manage multiple projects.

Preferred Skills:

• Familiarity with Litify or similar platforms.
• Knowledge of digital marketing tools and strategies (SEO, paid media).
• Bilingual (Spanish-English) a plus.

Performance Goal:

• Grow qualified lead volume by at least 20% year-over-year while maintaining cost per lead and cost per signed case within firm-established benchmarks.

What We Offer:

• Flexible Schedules
• Medical, Dental, Vision and Pet Insurance
• 401(k) with Company Match
• Company-paid Life Insurance and AD&D Coverage, Voluntary Life Insurance
• Short-term and Long-term Disability
• Employee Assistance and Travel Assistance Programs
• Paid Time Off, Paid Sick Time, Paid Holidays
• Health FSA and Dependent Care FSA
• Accident Insurance
• Commuter Transportation Incentive
• Cell Phone and Internet Stipend
• Fully-paid parking
• Learning and Development Programs
• Remote Positions

About J&M:

Jacoby & Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber/Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby & Meyers have recovered over a billion dollars for their clients' personal injury and wrongful death claims caused by the negligence of a third party.

Required: Resume, Pay Expectation

Jacoby & Meyers is an Equal Opportunity Employer.