Senior Business Analyst (FTE)

Job Title: Senior Business Analyst

Work Location: Los Angeles, California, USA (Preferred)

Type of Employment: FTE preferred

Key Result Areas and Activities:
Stakeholder Engagement & Requirements Collaborate with business teams including Digital, E-
commerce, and Marketing to capture and translate business requirements into actionable deliverables
Requirements & Solution Design Gather and translate business needs into functional requirements,
wireframes, and user stories; ensure dashboards are intuitive, structured, and meet stakeholder
priorities.
KPI Definitions & Data Governance Define, validate, and maintain consistent KPI definitions and
business rules in collaboration with data teams to ensure accuracy across dashboards.
Testing & User Adoption Lead UAT, document feedback, create training materials, and drive
adoption of digital dashboards by ensuring usability and business alignment.
Insights & Business Impact Deliver actionable insights on digital KPIs to optimize customer journeys,
campaign performance, and overall e-commerce effectiveness.
Work and Technical Experience:
Act as the primary onsite liaison between client stakeholders, and project teams, ensuring alignment
on priorities, requirements, and deliverables.
Partner with client s team including Digital, E-commerce, Marketing, and Technology teams to gather,
define, and document business requirements for analytics initiatives.
Translate business needs into functional specifications and collaborate with offshore engineers, data
modelers, and visualization experts for execution.
Help in defining and monitor KPIs to measure digital customer engagement, campaign performance,
conversion optimization, and omnichannel journeys.
Provide actionable insights on digital KPIs like conversion, AOV, CLV to optimize campaigns, customer
journeys, and sales
Conduct requirement workshops, backlog grooming, UAT sessions, and training for business
stakeholders as needed.
Drive adoption of digital analytics solutions by ensuring that reporting platforms and insights are
aligned with business decisions.
Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign
measurement, and customer experience.
Provide support on data related insights queries for end users, especially on data querying and data
analysis

Must To Have

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7 9 years of experience as a Business Analyst with a focus on digital analytics, e-commerce, or
marketing technology.
Strong familiarity with digital platforms such as Google Analytics, Adobe Analytics, Salesforce
Marketing Cloud, or similar tools.
Proven ability to translate complex business needs into technical requirements and user stories.
Excellent stakeholder management, presentation, and communication skills.
Experience working in a global delivery model with effective onsite-offshore collaboration.
Understanding of digital commerce KPIs such as cart abandonment, average order value (AOV),
customer lifetime value (CLV).
Hands on knowledge with SQL related tasks related to data analysis
Excellent presentation and communication skills and ability to clearly and succinctly express ideas

Good To Have
Exposure to BI visualization tools (Incorta,Tableau).
Experience with Agile/Scrum delivery.
Background in retail/footwear/apparel industry a strong plus.

Qualifications:
Bachelor s degree in computer science, engineering, or related field (Master s degree is a plus)
Demonstrated continued learning through one or more technical certifications or related methods
6+ years of experience as Business Analyst

Qualities:
Self-motivated and focused on delivering outcomes for a fast growing team and firm
Able to communicate persuasively through speaking, writing, and client presentations
Able to consult, write, and present persuasively
Able to work in a self-organized and cross-functional team
Able to iterate based on new information, peer reviews, and feedback
Able to work with teams and clients in different time zones
Research focused mindset