Marketing Technology (MarTech) Functional Analyst

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - Independent
Contract - 12 Month(s)

Skills

Data Integration
Marketing
Customer Relationship Management (CRM)
Quality Assurance
Marketing Automation
Snow Flake Schema
SQL

Job Details

Position: Marketing Technology (MarTech) Functional Analyst

Location: NYC, NY Remote

Job Type: Long Term Contract

Responsibilities:

  • Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
  • Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
  • Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
  • Translate business use cases into structured requirements and workflow documentation for activation
  • Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
  • Document processes and contribute to playbooks that improve platform adoption
  • Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
  • Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation

Qualifications:

  • Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
  • Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
  • Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
  • Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
  • Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast-paced environment
  • Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

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