Senior Marketing Technology Analyst

Software Guidance & Assistance, Inc., (SGA), is searching for a Senior Marketing Technology Analyst for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL
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Job Summary:

• We are seeking a Senior Marketing Technology Analyst to play a pivotal role in enhancing our marketing infrastructure and enabling data-driven decision-making across the organization. This position is responsible for implementing, maintaining, and optimizing core marketing technologies, including our marketing data warehouse, identity management systems, and customer data platforms.
• As the subject matter expert on marketing data and technological capabilities, you will drive the development of a data-first culture within our Marketing team. Your mission is to create, maintain, and champion a comprehensive 360-degree view of our customers, ensuring actionable insights are seamlessly integrated across all member touchpoints.
• The ideal candidate excels at building practical, innovative solutions and leverages technology to address real-world business challenges effectively.

Responsibilities:

• Act as the central authority on marketing data architecture and technological capabilities, ensuring systems are scalable and aligned with organizational goals.
• Develop and promote a comprehensive 360-degree customer view, enabling personalized, data-driven interactions across all touchpoints.
• Partner with cross-functional teams to identify business needs and deliver technological solutions that drive measurable outcomes.
• Lead efforts to continuously improve data quality, integration, and accessibility across marketing systems.
• Evangelize the use of data and technology within the marketing organization, fostering a culture of innovation and data-driven decision-making.

Required Skills:

• Bachelor's Degree in a relevant field such as Marketing, Computer Science, Data Science, Information Systems, Business Analytics, or a related discipline.
• Well organized, detail-oriented and customer service focused.
• Curious about data and how it relates to the customer and the business
• Preference to work in a fast paced, evolving and deadline driven environment.
• Expertise with HubSpot is heavily preferred or Big Data tools and platforms (Snowflake, Big Query, AWS, Simon Data).
• Expert level SQL and at least 1 additional scripting or 4GL language.
• Experience in setting up a CRM platform from the ground up.
• Experience with MDM technologies.
• Experience with integration patterns including web hooks, API, ELT and ETL.
• Experience with diagramming tools (Lucid Chart, Visio).
• 5+ years' experience in IT or Technical business function.
• 5+ years' experience with SQL
• 5+ years' experience with database programming, modeling or administration

Preferred Skills:

• A master's degree in marketing Analytics, Data Science, or Business Administration (MBA) is a plus but not required.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.