Adobe Analytics Developer

Job Title: Adobe Target / Adobe Analytics Developer (Digital Experimentation & Personalization)

Location: Atlanta, GA

Role Type: Senior Developer / Consultant

Job Description (Tailored for the Candidate)

We are seeking an experienced Adobe Target / Adobe Analytics Developer with strong expertise in A/B testing, personalization, tagging, Adobe Launch, and Adobe Experience Platform (AEP). This role involves building and optimizing digital experiences across web and mobile channels, driving experimentation strategies, and delivering actionable analytics for enterprise-scale digital platforms.

The ideal candidate has deep hands-on knowledge of Adobe Experience Cloud, advanced JavaScript-based tagging, and extensive experience implementing and managing digital analytics and personalization frameworks across Fortune 100 organizations.

Key Responsibilities

A/B Testing & Personalization

• Design, configure, and deploy A/B tests, MVT tests, XT campaigns, and personalized experiences using Adobe Target.
• Build experiment workflows and manage experiment lifecycles end-to-end.
• Collaborate with Marketing, UX, Data Science, and Product teams to convert business hypotheses into testable experiences.

Analytics Implementation & Tagging

• Implement and maintain Adobe Analytics solutions, including eVars, props, events, link tracking, form tracking, and funnels.
• Build and manage data layers, tracking plans, and solution design documents (SDDs).
• Develop tagging solutions using Adobe Launch, GTM, Tealium, and validate data collection using debugging tools.

Adobe Experience Platform (AEP)

• Configure and maintain AEP schemas, datasets, identity graphs, segment definitions, and ingestion pipelines.
• Support Real-Time CDP (RTCDP) activations and orchestrations.

Customer Journey Analytics (CJA) & Reporting

• Build dashboards, pathing, attribution models, and behavioral analysis using CJA and Adobe Analytics Workspace.
• Partner with analytics teams to deliver meaningful insights from experimentation and personalization data.

JavaScript & Technical Debugging

• Write custom JavaScript for experiment logic, DOM manipulations, and analytics instrumentation.
• Debug client-side issues using Chrome DevTools, Adobe Debugger, Omnibug, Charles/Fiddler, Network logs, and Tag Managers.

Journey Orchestration (AJO)

• Work with Adobe Journey Optimizer to build segmentation, real-time journeys, triggers, and orchestrations.

Documentation & Governance

• Create and maintain tracking plans, data layer schemas, solution design documents, release notes, and tagging documentation.
• Ensure analytics and personalization implementations meet governance and compliance standards.

Cross-Functional Collaboration

• Act as a liaison between Development, Analytics, UX, Marketing, and Product teams.
• Participate in Agile ceremonies, design reviews, and solution architecture discussions.

Required Skills & Experience

• 7-10+ years of hands-on experience with Adobe Experience Cloud
• Strong experience with:
  • Adobe Target (A/B, MVT, XT, personalization)
  • Adobe Analytics implementation
  • Adobe Launch (DTM)
  • Adobe Experience Platform (AEP) and RT-CDP
  • Customer Journey Analytics (CJA)
  • Adobe Journey Optimizer (AJO)
• Expert-level debugging with Chrome DevTools, Omnibug, Adobe Debugger, Charles/Fiddler
• Advanced JavaScript for tagging & experiment logic
• Experience working with REST APIs, JSON, datasets, and ingestion pipelines
• Proven experience building solution design documents, data layers, and tagging specifications
• Strong communication and cross-team collaboration skills
• Experience delivering analytics and testing solutions for enterprise clients (Finance, Telecom, Healthcare, etc.)

Preferred Qualifications

• Experience with Tealium IQ, GTM, or Ensighten
• Exposure to personalization engines beyond Target
• Experience in digital marketing analytics or CRO
• Adobe certifications in Target, Analytics, AEP, or Launch
• Background in web performance optimization and front-end execution