Digitial Marketing Specialist

RESPONSIBILITIES:
Kforce has a client that is seeking a Digital Marketing Specialist in Pittsburgh, PA.

Summary:
We are seeking a creative and results-driven Digital Marketing Specialist to support the development and execution of digital campaigns that drive brand awareness, lead generation, and customer engagement. This role is ideal for a marketing professional with 2-3 years of experience and a passion for data-driven strategy. This is an on-site contract position in Pittsburgh, PA.

Key Responsibilities:
* Digital Marketing Specialist will plan and implement digital marketing strategies across paid search, social media, email, and display advertising
* Manage and optimize content for websites, landing pages, and social platforms to align with brand messaging
* Analyze campaign performance using tools like Google Analytics and social insights; provide actionable recommendations
* Collaborate with creative teams to develop high-quality marketing assets
* Monitor industry trends and competitor activity to identify new opportunities
* As a Digital Marketing Specialist, you will maintain and improve SEO/SEM strategies to boost visibility and traffic
* Track and report on KPIs such as ROI, CTR, and conversion rates

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, or a related field
* 2-3 years of hands-on digital marketing experience
* Proficiency in Google Ads, Google Analytics, and social media ad platforms (e.g., Facebook Ads, LinkedIn)
* Familiarity with SEO tools like SEMrush or Ahrefs
* Strong analytical and communication skills
* Creative thinker with the ability to adapt strategies to evolving business needs

Preferred Skills:
* Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
* Familiarity with CMS platforms (e.g., WordPress)
* Basic graphic design skills or experience with tools like Canva or Adobe Creative Suite

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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