Marketing Associate IV

Marketing Associate IV

BCForward is currently seeking a highly motivated Remote Marketing Associate IV in USA.

Position Title: Marketing Associate IV

Location: 100% Remote

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date.

Expected Duration: 05 Months

Job Type: [>=40 weeks] [Contract] [Remote].

Pay Range: $50 - $60/hr. on W2.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Title: Marketing Associate IV

Duration: Initially until 5 months, with plans to extend to 12 months.

Location: Remote, preferably with access to the office for meetings if needed. (Prefers East Coast (EST) / NYC)

Job Description: Channel Marketing Manager (Carrier Channel Marketing)

Role Overview

A top technology company seeks an experienced Channel Marketing Manager to drive channel marketing strategy and execution with North American mobility partners. This role covers all marketing operations for bringing products and services to market, including budget management, experiential programs, customer acquisition and retention, and performance measurement.

Key Responsibilities

• Develop and execute North American retail channel marketing strategies in collaboration with category and product marketing teams.


• Build programs to optimize awareness, trial, conversion, and retention across multiple products and services.


• Oversee and manage channel co-marketing and OPEX budgets, ensuring performance against metrics.


• Identify and position new channel marketing opportunities in North America.


• Coordinate and manage marketing elements for business reviews, including regional share and performance.


• Deliver sales/marketing metrics and manage content and campaign activities across retailers.


• Lead and execute marketing and merchandising initiatives with retail partners within set budgets and KPIs.


• Continuously measure and optimize marketing programs, recommending tools and process improvements.


• Present key marketing programs to retailer partners, executives, and business development teams.


• Manage full-funnel regional accounts (including Canada) and execute lower-funnel marketing.


• Oversee 3rd party agency management.

Minimum Qualifications

• 4+ years of experience in channel marketing or a similar field.


• Demonstrated success with consumer technology brands.


• Experience building go-to-market strategies and executing across digital and physical retail channels.


• Experience working with online retail partners and understanding key advertising metrics (CPC, CPA, LTV, ROAS).


• Knowledge of GMROI, inventory turns, etc.


• Strong presentation skills.


• Bachelor's degree in business, Marketing, Economics, or related field.


• High accuracy and attention to detail.


• Experience managing relationships with cross-functional stakeholders and external vendors.


• Effective conflict management and strong interpersonal skills.


• Experience navigating various organizational environments.


• Ability to create and manage project trackers.


• Excellent verbal and written communication skills.

Preferred Qualifications

• Global retail experience (outside North America).


• Experience with challenger/new business technologies (e.g., Uber, Nest, Apple iPad).


• Creative/design background.


• Experience executing direct-to-consumer physical retail strategies.


• Experience taking projects from concept to execution.


• Experience working with sales, product, brand, channel marketing, and legal teams.


• Budget management and fiscal responsibility.


• Experience preparing executive-level presentation decks.

Key Projects & Day-to-Day

• Daily partner management.


• Support new product launches (wearables).


• Retail merchandising and field planning.


• Cross-functional team management.


• Consolidate and provide a full view of North America business and in-market programs.

BCForward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCForward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCForward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our and . As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 238415 when responding to this ad.