Product Owner( Oracle Responsys Email Campaigns)

JOB DESCRIPTION

What You ll Do

The Customer Communications Campaigns team is responsible for managing the development and execution of servicing and marketing communications to our Card and Bank customers across digital channels. The Email Campaigns Product Owner will lead their team in managing email communications that are developed and sent using an external platform, Oracle Responsys. They will help intake campaigns, understand and refine the campaign work, work with their developers on execution and delivery, and partner closely with the channel operations team to ensure a seamless end-to-end execution and handoff of campaign work. They will actively manage and escalate risks and customer-impacting issues and look for opportunities to increase quality and efficiency.

Responsibilities

• Lead a team building email campaigns in the Responsys platform, standardizing the process we use to intake, prioritize, and build our templates while assessing what new capabilities our platform can support.
• Collaborates with campaign managers and key business partners on building marketing campaigns and kicking off new initiatives. Leads and directs internal stakeholder conversations to build consensus and drive both business value and product strategy.
• Partners with business technology to establish reusable technical processes and patterns when building communication templates, with a focus on efficiency, compliance, and risk mitigation. Guides solution design for new capabilities in partnership with technologists to meet both business and technical objectives- this often includes leading cross-team initiatives.
• Interacts and collaborates with stakeholders on key product considerations and aligns with product vision, features and roadmap. Leverages customer insights, feedback, financials, compliance and risk data to define product features and roadmap in partnership with other SMEs.
• Builds a culture of accountability and ownership by empowering the product team to make decisions as close to the work as possible. Serve as business lead on cross-functional teams and assist in managing dependencies with other team's functions while identifying, building, and managing strategic partnership across different product teams.
• Establish Key Performance Indicators (KPIs) and Objects and Key Results (OKRs) for the product team and ensure alignment with senior leadership (e.g., SPO, Dir, etc.). Creates and/or maintains key product documentation (e.g., customer journey map, technical specs, process mapping, etc.). Identifies and defines key non-functional requirements (e.g., security, availability, performance, etc.) to achieve necessary product metrics.
• Builds product backlog, prioritize its items to achieve Objectives and Key Results (OKRs) and continuously keep it up to date. Holds meetings with the product team to continuously update product backlog. Ensures product features and processes align with applicable Discover compliance and risk management standards. Ensures product adheres to the highest quality standards, including releasing security patches not linked to customers.
• Identify sources, monitor, analyze (Business Analysis), test, and interpret key product performance metrics including financials, network volumes, other key statistics, and internal/external customer feedback trends, industry trends, research findings, and competitive innovations then develop and communicate findings, and make strategic and tactical recommendations for performance improvements throughout the product lifecycle.

Minimum Qualifications

At a minimum, here s what we need from you:

• Bachelor s Degree in Information Technology, Engineering, Business Administration and Management, Finance, Mathematics, Economics, Statistics or related
• 4+ years of experience in Product Management or Engineering experience in Financial Services or Tech Industry, or related
• In lieu of a degree, 6+ years of experience in Product Management or Engineering experience in Financial Services or Tech Industry, or related

Preferred Qualifications

If we had our say, we d also look for:

• Experience deploying email campaigns using Oracle Responsys
• Proficient in HTML/CSS coding
• Understanding of the RPL development language
• Basic understanding of Adobe Photoshop and Figma
• Understanding of audience files for marketing campaigns and transfer of it across internal teams and external vendors via SFTP and API
• Agile Certification Certified Scrum Master or Scrum Product Owner
• Experience with JIRA and Adobe Workfront