Marketing Automation Consultant-Walkersville, MD(Remote)

  • Walkersville, MD
  • Posted 59 days ago | Updated 16 hours ago

Overview

Remote
On Site
$DOE
Full Time
Accepts corp to corp applications
Contract - Independent
Contract - W2

Skills

Salesforce
Marketo
Email Marketing Campaigns
Personalization Campaigns
B2B marketing automation
Marketo Certified Expert

Job Details

Position: Marketing Automation Consultant

Location: Walkersville, MD(Remote)

Duration: 12 Months

For operational marketing automation consulting, role is to support activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo. These activities are or could be:

  • Landing page and form building
  • Build up (concepted) Personalization Campaigns
  • Build up (concepted) A/B Tests for existing Campaigns
  • Set up and execute drip/nurture campaigns with complex logic
  • Audience Segmentation
  • Creation of lead scoring rules to drive conversions
  • Data hygiene to increase marketo database and enhance delivery rates
  • Data enrichment
  • Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
  • Maintain marketing forms for compliance and optimization
  • Work within Wrike for marcom project management

Experience:

  • Marketo Certified Expert
  • B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.
  • Experience working within a matrix organisation. Previous agency experience a plus.
  • A strong understanding of database structure, data hygiene, analytics, and attribution.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
  • Working knowledge of HTML and CSS
  • Indepth knowledge of compliance regulation (eg, CAN-SPAM)
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.