Audience Operations Analyst, UB Media Remote

We have Contract role Audience Operations Analyst, UB Media-Remote for our client at Bolingbrook, IL. Please let me know if you or any of your friends would be interested in this position.

Position Details: Audience Operations Analyst, UB Media-Remote- Bolingbrook, IL Location : Bolingbrook, IL 60440 (REMOTE) Project Duration : 05+ Months Contract Pay Rate : $ 25/hr. on W2
If this opportunity interests you, please reply to this email with your updated resume, and feel free to reach me by call or text at [].

Our story:
Client is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guests prestige, mass and salon products and services under one roof All Things Beauty, All in One Place . We put our guests at the center of all we do, committing to offer unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.

Position summary:

• We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency.
• Client has built a diverse ecosystem of data with the crown jewel being a rich customer dataset with over 40 million active members in our Client mate Rewards loyalty program.
• In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within Client s retail media network, UB Media.
• The Audience Operations Analyst is responsible for planning, developing and activating audience segmentation to reach the targets most valuable to our brand partners.

You'll accomplish all of this by: Planning & Activation

• Create custom audiences by campaign and channels as required
• Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
• Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs
• Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future UB Media campaigns for brand partners

Collaboration

• Work closely with UB Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
• Work closely with UB Media Sales and Account teams to understand business objectives and translate them into audience parameters
• Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach
• Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms

Analysis & Optimization

• Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners
• Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization
• Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners

THE ESSENTIALS FOR SUCCESS:

• Bachelor s degree in related discipline preferred
• Experience with building custom audiences based on first party data and leveraging Ad Tech and/or Mar Tech tools for activation or syndication
• Ability to translate business objectives and requirements into custom audience segmentation
• Proficiency in using MS Office including Excel and PowerPoint
• Experience with audience tools segmentation applications
• Strong interpersonal skills, both in-person and written
• Self-motivated to learn and produce solutions independently when necessary
• Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution

PREFERRED QUALIFICATIONS:
Minimum 2 years of experience in digital advertising
Solid understanding of the digital media landscape as well as data segmentation digital media metrics
Strong experience with building custom audiences based on 1P data
Strong experience of building customer insights and analytics
Experience with Live Ramp, SAS CRM Management or Adobe CDP