Senior Digital Strategist

Overview

This is a remote role that may only be hired in Colorado, preferably in the Colorado Springs area.

The position is responsible for planning, developing, publishing, and managing strategic digital content marketing campaigns that drive revenue and sales referrals in alignment with Bank goals and objectives. Supports one or more lines of business products and service launches and enhancements with clear and concise content that resonates with users across the Bank's websites and digital media. Provides conceptual content ideas and produces content assets to attract and compel engagement from customers and prospects across earned, owned, and paid platforms. Serves as a primary resource to business partners on digital standards and best practices. Ensures compliance with regulatory governance for all marketing initiatives. May lead less experienced strategists, providing guidance on specific projects.

Responsibilities

• Marketing - Cultivate digital marketing content targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness. Work with internal and external collaborators and creative resources to deliver content assets that reflect the Bank's brand voice. Tests and implements innovative and relevant methods of measuring content, campaigns, and tools. Conducts competitor assessments and best practices and provides analysis in support of projects.
• Content Development - Often serves as the creative lead on content efforts to support Bank objectives. Performs content audits and gap analyses to ensure uniformity of content and its alignment with brand and business goals. Utilize analytics to monitor content and to develop reporting that shows performance against the plan. Researches and maintains a strong current knowledge of consumer and market trends and changing conditions to shift design and content focus accordingly.
• Project Management - Leads content projects focusing on content development, design, information architecture and user experience that aligns with the Bank's goals and client-centered approaches. May be responsible for creating and giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns. Monitors and maintains project budgets ensuring all projects are completed within budget constraints. Monitors and analyzes marketing expenses and sales promotions to determine overall cost-effectiveness.
• Collaboration - Works closely with design, user experience, line of business, and marketing teams to ensure adherence to Bank standards, specifications, and branding. Communicates with business segments to develop programs and ensure accuracy in all marketing and client-facing materials. Effectively manages the expectations of all audiences throughout Bank-sponsored communications. Values diverse inputs, voices, and perspectives to generate a more comprehensive and consumable output.

Qualifications

Bachelor's Degree and 6 years of experience in Digital, Information Technology or Marketing, or Interaction design OR High School Diploma or GED and 10 years of experience in Digital, Information Technology or Marketing, or Interaction design

Preferred:

• Current contractor/contingent worker for First Citizens Bank
• HCI (Human Computer Interaction) or Interaction Design, Marketing, Business
• Financial Services Industry

Skills:

• Understanding of search engine optimization and familiarity with digital content operations
• Current and experienced knowledge of web design, digital content, and marketing trends in the banking industry
• Ability to assess business opportunities and develop content strategies with a focus on financial implications
• Ability to understand risk and compliance implications within marketing strategy projects and campaigns
• Ability to utilize a customer-centric mindset and design approach

The base pay for this position is generally between $100,500 and $125,000. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.

This job posting is expected to remain active for 45 days from the initial posting date listed above. If it is necessary to extend this deadline, the posting will remain active as appropriate. Job postings may come down early due to business need or a high volume of applicants.

First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here:

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