Overview
On Site
USD 120,000.00 - 140,000.00 per year
Full Time
Skills
Customer Engagement
Revenue Growth
Decision-making
Paid Search
Retargeting
Conversion Optimization
Sales
Return On Investment
Performance Metrics
Digital Marketing
Testing
Customer Experience
Reporting
Collaboration
Digital Media
Private Equity
Adobe Creative Cloud
Adobe InDesign
Adobe Premiere
Constant Contact
Email Marketing
Communication
Content Management Systems
Website Administration
Management
Blogging
Brand
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are in the Private Equity industry, based in West Palm Beach, Florida, and are seeking a Digital Media Director to guide and expand our digital marketing endeavors across various platforms. The role involves driving customer engagement, enhancing brand visibility, and boosting revenue growth by applying innovative digital strategies and data-driven decision making for our multiple store locations.
Responsibilities:
Develop and put into action comprehensive digital marketing strategies across Paid Search, Paid Social, Display/retargeting, and website conversion optimization.
Utilize data insights to enhance the customer journey, stimulate conversions, and steer prospects through the sales funnel.
Consistently generate traffic and leads, carry out ROI analyses, and adjust the marketing mix based on performance metrics.
Establish and manage relationships with essential digital advertising partners, including reaching out and testing for new opportunities.
Supervise digital media planning to guarantee a unified customer experience across all channels.
Work in conjunction with marketing and regional leaders to align digital initiatives with organizational priorities.
Keep track of campaign performance and collaborate with finance and digital operations to report results and fine-tune strategies.
Collaborate with the innovation team to optimize the website for improved digital conversions.
Requirements
Minimum of 5 years of experience in a digital media role, preferably in the private equity sector
Advanced proficiency in Adobe Creative Cloud, Adobe InDesign, and Adobe Premiere Pro
Demonstrable experience with Constant Contact for email marketing and other communication purposes
Solid understanding of Content Management Systems (CMS) for website management and updates
Proven track record in creating and managing advertisements across various digital platforms
Experience in blogging to enhance brand awareness and engagement
Strong ability in developing and executing brand awareness strategies
Extensive experience in campaign planning and execution across multiple digital channels
Ability to stay updated with emerging digital trends and technology.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are in the Private Equity industry, based in West Palm Beach, Florida, and are seeking a Digital Media Director to guide and expand our digital marketing endeavors across various platforms. The role involves driving customer engagement, enhancing brand visibility, and boosting revenue growth by applying innovative digital strategies and data-driven decision making for our multiple store locations.
Responsibilities:
Develop and put into action comprehensive digital marketing strategies across Paid Search, Paid Social, Display/retargeting, and website conversion optimization.
Utilize data insights to enhance the customer journey, stimulate conversions, and steer prospects through the sales funnel.
Consistently generate traffic and leads, carry out ROI analyses, and adjust the marketing mix based on performance metrics.
Establish and manage relationships with essential digital advertising partners, including reaching out and testing for new opportunities.
Supervise digital media planning to guarantee a unified customer experience across all channels.
Work in conjunction with marketing and regional leaders to align digital initiatives with organizational priorities.
Keep track of campaign performance and collaborate with finance and digital operations to report results and fine-tune strategies.
Collaborate with the innovation team to optimize the website for improved digital conversions.
Requirements
Minimum of 5 years of experience in a digital media role, preferably in the private equity sector
Advanced proficiency in Adobe Creative Cloud, Adobe InDesign, and Adobe Premiere Pro
Demonstrable experience with Constant Contact for email marketing and other communication purposes
Solid understanding of Content Management Systems (CMS) for website management and updates
Proven track record in creating and managing advertisements across various digital platforms
Experience in blogging to enhance brand awareness and engagement
Strong ability in developing and executing brand awareness strategies
Extensive experience in campaign planning and execution across multiple digital channels
Ability to stay updated with emerging digital trends and technology.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.