Technical Ad Operations Specialist

  • CA, CA
  • Posted 3 days ago | Updated 10 hours ago

Overview

On Site
Full Time

Skills

Google Tag Manager (GTM)
Quality Control
Migration
Onboarding
Quality Assurance
Specification Gathering
Documentation
Analytics
Media
Scheduling
Reporting
Network
Organized
Attention To Detail
Productivity
Collaboration
Servers
Critical Thinking
Problem Solving
Conflict Resolution
Project Management
Management
Communication
HTML
Cascading Style Sheets
JavaScript
SQL
Database Design

Job Details

Job Title: Technical Ad Operations Specialist
Location: 100% Remote
Duration: 6+ months
W2 Only

Job Description:
  • Manage Google Tag Manager (GTM) environments, processes, and architecture including:
  • Implement best in class integrity and accuracy of our tagging environment using Google Tag Manager
  • Develop custom analytics JavaScript to create events and triggers in Google Tag Manager.
  • Lead GTM projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, set up and implement, and quality control; projects include, but not limited to:
  • Migration of third-party tag containers to first party tag container.
  • Implementing a master pixel approach for all partner tags.
  • Work with engineering teams to implement tag monitoring solutions.
  • Drive effort to automate QA of martech tools when product launches changes to onboarding or conversion events.
  • Establish Google Tag Manager naming convention for tags.
  • Regular communication with developers, product owners and business stakeholders to enable iterative improvements to optimizations, tracking and reporting.
  • Troubleshoot and QA issues with product engineers and solutions architects.
  • Maintain up-to-date technical specifications and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting.
  • Primary point of contact to manage all technical issues and inquiries between and amongst key internal and external partners (media agencies, vendors, publishers).
  • Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting.

Skills:
  • 4+ years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network.
  • Well-organized, detail-oriented, with firm follow-through skills.
  • High degree of initiative and productivity.
  • Ability to handle multiple projects under aggressive timelines.
  • Ability to collaborate well with teams, proactively manage multiple tasks, and prioritize responsibilities given specific deadlines.
  • Expert with Google Tag Manger.
  • Working knowledge of DCM, Sizmek, or other ad servers strongly preferred.
  • Strong critical thinking and problem-solving skills involving technology.
  • Results orientations with strong independent and team project management and time management skills.
  • Solid written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience.
  • Basic knowledge of HTML, CSS, JavaScript, SQL/database design preferred.
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