Director, CRM Deployment

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People\t| Excellence | Change\t | Integrity | Co-prosperity

Role and Responsibilities

In today's fast-evolving technology world, one aspect remains common - reliance on Data to drive the next wave of innovation. Data-driven marketing is powering a paradigm shift at Samsung and the global industry.

As part of the Corporate Marketing team, the CRM Deployment team is responsible for fulfillment of all CRM campaigns for SEA using the latest and greatest tech-stack. CRM is a very important sales channel for SEA and this team plays a key role in getting lines of business campaigns out in a timely and efficient manner. The team is also responsible driving innovation, standardization and automation in the way CRM fulfillment is done.

Key Responsibilities:

• CRM Campaign Deployment Leadership - utilizing Adobe Campaign/Attentive/SMP as key platforms. This role is pivotal in driving personalized and engaging email campaigns leveraging current suite of tools to enhance our CRM initiatives.
  • Oversee the management of the various deployment teams
  • Oversee the implementation of CRM processes and workflows for efficient lead nurturing, customer onboarding, and retention.
  • Ensure 100% on-time delivery of committed campaigns

• Platform Management - optimize the stack (Adobe Campaign, Attentive, Moveable Ink, Validity, etc) and build new ones in-house like Web-App, Automated QC, etc.
  • Evaluate, implement, and manage CRM and marketing automation platforms to support personalized and data-driven marketing campaigns.
  • Lead the integration of CRM with other marketing and sales tools to ensure a seamless customer experience.
  • Stay informed about industry best practices and emerging technologies to continually improve CRM capabilities.
  • Deliver a tech roadmap with a heavy focus on Automation

• Team Collaboration:
  • Provide leadership, mentorship, and professional development opportunities for the CRM marketing operations and platform team.

• Technical Leadership
  • Conduct code review

Skills and Qualifications

Minimum Qualifications

• Bachelor's degree in Engineering (Computer Science or related field); Master's degree would be beneficial
• 12+years of experience in the Data/Mar-tech space
• 7+ years in managing CRM email marketing
• Experience managing customer data in e-commerce, technology, mobile, or consumer electronics industries required
• Experience with Adobe Campaign Manager is highly preferred but hands-on experience with other similar tools is necessary
• Experience working with Cloud-Platforms (Google Cloud Platform preferred) and other Marketing tools like Liveramp, Attentive, MovableInk, Validity, etc
• Breadth of knowledge about Mar-tech tools/platforms and the latest trends in the market
• Ability to do hands-on code review for team
• Track record of building custom data/tech solutions in-house with a heavy focus on automation
• Strong analytical skills and ability to derive actionable insights from data
• Excellent project management, leadership, and communication skills
• Strong analytical skills. Ability to simplify complex technical topics and communicate the business value effectively to CXO-level executives
• Proven experience in managing multiple tasks simultaneously with a rigid determination to meet deadlines

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Life @ Samsung -

Benefits @ Samsung -

The salary range for this role, for candidates based in California, is expected to be between $230,000 and $250,000 + a target bonus percentage. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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