Website Analytics Manager - Analyst 3

Overview

Remote
On Site
Contract - Independent

Skills

MANDATORY SKILLS/EXPERIENCE Note: Candidates who do n

Job Details


Client Name: City of New York
Start Date: September 8, 2025
End Date: September 6, 2026
Contract Length (in weeks): 52 Weeks

SCOPE OF SERVICES

The Website Analytics Manager will work with the Digital Service team to understand analytics
requirements, define tags to correctly capture data, oversee site analytics implementation and analyze
resulting data for across more than 500 digital properties. The Website Analytics Manager will be
involved in stakeholder meetings, and present deliverables in team meetings.

TASKS:
  1. Define best practice approaches for analyzing online user behavior, configuring web analytics
    technology, and for interpreting data
  2. Determine objectives, methods and tools needed for iterative testing and optimization
  3. Write analytics technical and functional requirements for public-facing digital properties
  4. Create customized JavaScript or JSON code as needed for site analytics
  5. Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
  6. Provide site analytics technical expertise, estimates, and recommendations to the development
    lead and/or project manager
  7. Communicate risks and issues in a clear and timely manner
  8. Run regularly scheduled web analytics reports that contribute meaningful analysis and
    actionable insights to improve user experience
  9. Conduct ad-hoc analysis and reporting for internal clients as requested
  10. Create documentation such as data dictionaries and analytics requirements


Requirements


MANDATORY SKILLS/EXPERIENCE Note: Candidates who do not have the mandatory skills will
not be considered.

  1. 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4),
    and Web tag managers (GTM, Tealium)
  2. 4-5+ years? experience managing enterprise-class web analytics platforms (e.g., Google
    Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly
    valuable
  3. Proficiency developing custom reports, advanced segments, and complex goals, and the
    interpretation and presentation of findings
  4. Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise
    reports and insights
  5. Strong communication skills to collaborate with leadership, experts and decision makers
  6. Knowledge of agile ways of working and modern software development practices

    DESIRABLE SKILLS/EXPERIENCE:
  • At least 8 years of digital software development
  • Passion for optimizing for best user experience using data and evidence
  • Experience with A/B and multivariate testing techniques and best practice



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