Marketing Data Analyst

Marketing Data Analyst

Irving, TX

9 months

Job Description: Interpreting data, analyzing results using statistical techniques.

Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.

Acquiring data from primary or secondary data sources and maintaining databases.

Working across various C-Shopper development initiatives, partnering with C-Shopper team, internal 7-E Data team and Circana/IRI personnel

Assisting in C-Shopper platform developments designed to drive impact with internal and external users

Marketing Analyst, Business Analytics is a subject matter expert and a Customer Success resource, in the C-Shopper Team internally-focused, to work directly with Marketing, Merchandising, Loyalty, Operations & Finance Users and drive internal adoption for our Customer Insights. This professional is actively soliciting and producing analytics projects as requested; and also demonstrating to both Users and internal Prospects how they may leverage the C-Shopper Customer Insights Portal to make better recommendations to drive business impact. This professional will coordinate and conduct onsite and online User meetings with our internal teams. This professional will also engage and deliver Training and Help Desk support. This professional will also initiate on-going interactions with assigned User groups, providing Customer Insights to drive business impact.

Marketing Analysts are provided training, coaching and support by all other C-Shopper Team members and Circana Team members to become proficient, and then an SME on our C-Shopper Customer Insights platform. Marketing Analysts will be assigned User groups and ad hoc projects, in order to drive high platform usages and stickiness to improve decision-making; leading to Customer retention, trips and basket upsell opportunities

Engagement professional to deliver C-Shopper product support needs, and overall adoption best practices into assigned User groups within assigned User Teams, including C-Shopper Customer Insight Reports, Assortment Optimizer and Price and Promo modules

Provides guidance and case studies to assigned user groups that demonstrate real, high-value insights that they should present to assigned User groups

Partners with assigned user groups to act as the voice of the customer to help drive SEI customer-centric sales and marketing strategies for Supplier's products, including coaching assigned User Teams

Deliver internal customer success processes, including customer onboarding, ongoing support strategies

Also delivers ad hoc project analytics and presentations, as needed, to support complex external user needs and selected external Suppliers' commercial projects

Helps define metrics for measuring C-Shopper program impact, customer satisfaction, product usage, and assigned user groups growth / productivity

Deliver implementation and on-boarding process for each Internal User, working with Partner Vendor; provides reporting and visibility to program status on an on-going basis, and schedules and delivers final readout with trainings and on-going support expectations

Develop strong partnerships with client user groups, develops change champions to drive focus on program objectives and milestones

Anticipates and removes barriers that slow down or prevent teams from delivering on project goals

Conducts and reports on user group evaluations and feedback

Communicate effectively with other users and team mates to drive adoption and success

Continuously reviews market and customer trends to improve the user experience, drive operational excellence, and drive user skills and innovative approaches among assigned user groups, leveraging our Partner Vendor

Governance

Present weekly implementations, operations, usages and internal monetization status to Director, Business Analytics and team