Web Analyst

RESPONSIBILITIES:
Kforce has a client in Miami, FL that is seeking a Web Analyst.

Responsibilities:
* Develop, maintain, and enhance comprehensive reports and dashboards within Adobe Analytics, delivering clear insights on performance and visitor behaviors
* Effectively communicate and share performance updates in weekly checkins and/or other meeting venues
* Analyze website user behavior, purchase patterns, and conversion funnels to uncover trends, gaps, and friction points, identifying opportunities for refinement(s) within the program
* Identify and analyze points of user friction or drop-off in the customer journey, peeling back layers of data to explore deeper trends, isolate root causes, and uncover opportunities for optimization and growth
* Respond promptly to ad hoc requests for data and insights, providing accurate, relevant information to support strategic and operational decisions
* Stay current with industry best practices, emerging analytics techniques, and Adobe Analytics features to continually refine reporting and analysis capabilities
* Perform other related duties as assigned to support organizational goals

REQUIREMENTS:
* Bachelor's degree in a related discipline and/or equivalent, directly related experience required
* 5-7 years of experience in web analytics, with experience with Adobe Analytics (preferred) or Google Analytics
* Proven experience in developing detailed reports, dashboards, and performing in-depth data analysis
* Strong understanding of Web Analytics KPIs, web optimization and product concepts and performance
* Knowledge of business and drivers of profitability, and how those relate to digital analytics
* Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment
* Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions; Outstanding attention to detail
* Presentation: Using computer skills and communication style to create, edit and communicate slide presentations; Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results
* Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made
* Proficient in data visualization tools (e.g., Tableau, Power BI) is a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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