Marketing Analyst (Sprinkler/News Whip/Meltwater)

Position: Marketing Analyst (Sprinklr/News Whip/Meltwater)

Location: Atlanta, (Hybrid role)

Duration: 6+ Months

What You ll Do for Us:

• Protect brand image and corporate reputation by building a good relationship with OU PACS leads & community, leveraging global capability across digital (social media, website, AI chat bot) to provide answer to their daily crisis & proactive campaigns & key topics.
• Manage IMCR Risk through initial risk assessment daily.
• In coordination with central team, PACS Digital OU is responsible for monitoring, alerting, benchmarking, and reporting global, OU & market crisis 24/7 leveraging Sprinklr, NewsWhip.
• Provide alerting to the corporate teams, so they can provide guidance into how to cascade potentially critical topics into Omarkets.
• Follow tagging & protocols in OU. Monitoring includes brands, portfolio, company matters, sustainability, Public affairs matters, Leadership Teams, cyber security risks and potential emerging threats / geopolitical context dependent. (I.e., Ukraine)

1. Operations:

• Create relevant routines and processes with local PACS stakeholders
• Operate and interact with global/region resources (MPS Data, MPS VCM, IMX, PAC, K&I) to fully leverage the potential of a networked organization

1. Consumer Voice Analysis:

• Basic understanding of data analysis (quantitative and qualitative)
• Gather, analyze and deliver social media metrics and consumer insights to internal stakeholders
• Manage daily issues/consumer complaints and quickly analyze/report to internal stakeholders such as IMCR team to ensure compliance and risk management.

Qualifications & Requirements:

• Work experience/passion for consumer communication
• Native Local language capability + English written & oral
• Basic knowledge of digital communications
• Excellent communication skills with consumers
• People management skills
• Good IT/computer literacy (e.g. MS Word, Excel, PowerPoint, Outlook)
• Risk management experience
• Knowledge of public relations fundamentals (if the candidate is from outside the company)
• Reporting capability translating data into insights related to the changing consumer engagement preferences and technology/Artificial Intelligence trends
• Strong consumer/customer service orientation
• Proven problem-solving skills
• Experienced people/performance management of small to mid-size teams
• Executive-level communication experience
• Ability to build value-based relationships
• Proven decision-making, multi-tasking, and influencing skills
• Ability to analyze data to establish and monitor performance metrics, determine resource needs and manage cost to serve.
• Operations management experience
• Process development/performance management experience
• Minimum of 10 years of work experience. The required focus is on the relevance of the recent work they've done as it pertains to this role.