Overview
On Site
Full Time
Skills
Customer Experience
Retail
User Experience
Product Strategy
Management
User Stories
Reporting
Roadmaps
Competitor Analysis
Performance Metrics
Optimization
Strategic Thinking
Sprint
Communication
Negotiations
Articulate
Supervision
JIRA
Agile
Decision-making
User Research
Product Management
SEO
SAP BASIS
Law
IT Service Management
Innovation
Collaboration
Recruiting
Insurance
Finance
Professional Development
Training
Leadership
CompTIA
Customer Service
Career Counseling
Oracle Application Express
Apex
Job Details
Job#: 3010369
Job Description:
POSITION SUMMARY
Our Multinational Beauty retail client is looking for a Product Manager to deliver the most innovative digital SEO experience in Beauty. In this role, you will partner with business, design, UX and development teams to define our SEO and App Store Optimization (ASO) strategy.
Define overarching SEO & ASO strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty.
Collaborate with key executive stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way.
As a member of the Product Management organization, you will work closely with other Product Managers to leverage best practices in SEO & ASO across digital channels, work on projects that impact multiple channels as well as assess cross channel impacts.
This position has a high level of exposure throughout the digital organization. The candidate must demonstrate strong leadership and influence with the ability to communicate a clear product vision to both business and technical partners.
RESPONSIBILITIES
Define and maintain overarching SEO & ASO product strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty
Collaborate with key business and tech stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way
Define metrics for success and measure progress. Partner with the business teams to drive the SEO & ASO roadmap.
Help define SEO & ASO product and project strategy, identify implementation options and guide business partners on recommendations and prioritization.
Drive requirements from concept through launch while partnering with both internal Engineering resources and external development partners and vendors.
Manage the day to day activity of troubleshooting and prioritizing SEO related incidents and bugs.
Maintain a healthy, groomed backlog of SEO related user stories.
Assess technical questions and partner with Engineering and/or vendor(s) where needed to reach a resolution.
Pro-actively monitor industry trends in digital experiences - specifically related to SEO & ASO - including new capabilities, technology, vendors and tools.
Develop success metrics and ensure ability for on-going monitoring of post-launch results through analysis and reporting.
Create, document and implement processes, templates and tools to delivery effectively and consistently across projects.
Drive continual product improvements and inform the product roadmap with new ideas based on ongoing user research (qualitative & quantitative), market/competitive analysis, and SEO & ASO performance metrics.
Work closely with our SEO partners, including BrightEdge, Optiversal, AddStructure (BazaarVoice), Botify, Yext, Ayima, Gummicube and others.
REQUIREMENTS
Highly proficient in Search Engine Optimization with a proven track record of implementing digital features that drive organic traffic to consumer websites - experience in App Store Optimization a plus.
Strong leadership, strategic thinking, and practical organizational planning skills.
Demonstrates experience with agile sprint development cycle and release process.
Excellent communication and negotiation skills and ability to partner both with business and technical teams.
Innate, gut understanding of the client, and an ability to identify and articulate opportunities.
Nimble and flexible with regards to changing priorities & business needs.
Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners.
Self-sufficient with ability to operate effectively without close supervision.
Experience using JIRA and agile methodologies, with the ability to maintain flexibility with regards to changing priorities and needs.
Data-driven decision making and experience conducting and interpreting qualitative and quantitative user research.
MINIMUM EXPERIENCE
Bachelor's Degree required
8-10 years experience in product management with a successful history of launching highly effective SEO features for large transactional websites.
5-7 years of consumer-based online experience
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
Job Description:
POSITION SUMMARY
Our Multinational Beauty retail client is looking for a Product Manager to deliver the most innovative digital SEO experience in Beauty. In this role, you will partner with business, design, UX and development teams to define our SEO and App Store Optimization (ASO) strategy.
Define overarching SEO & ASO strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty.
Collaborate with key executive stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way.
As a member of the Product Management organization, you will work closely with other Product Managers to leverage best practices in SEO & ASO across digital channels, work on projects that impact multiple channels as well as assess cross channel impacts.
This position has a high level of exposure throughout the digital organization. The candidate must demonstrate strong leadership and influence with the ability to communicate a clear product vision to both business and technical partners.
RESPONSIBILITIES
Define and maintain overarching SEO & ASO product strategy, identifying and prioritizing business desires and other opportunities to maintain our position as the market leader in online Beauty
Collaborate with key business and tech stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way
Define metrics for success and measure progress. Partner with the business teams to drive the SEO & ASO roadmap.
Help define SEO & ASO product and project strategy, identify implementation options and guide business partners on recommendations and prioritization.
Drive requirements from concept through launch while partnering with both internal Engineering resources and external development partners and vendors.
Manage the day to day activity of troubleshooting and prioritizing SEO related incidents and bugs.
Maintain a healthy, groomed backlog of SEO related user stories.
Assess technical questions and partner with Engineering and/or vendor(s) where needed to reach a resolution.
Pro-actively monitor industry trends in digital experiences - specifically related to SEO & ASO - including new capabilities, technology, vendors and tools.
Develop success metrics and ensure ability for on-going monitoring of post-launch results through analysis and reporting.
Create, document and implement processes, templates and tools to delivery effectively and consistently across projects.
Drive continual product improvements and inform the product roadmap with new ideas based on ongoing user research (qualitative & quantitative), market/competitive analysis, and SEO & ASO performance metrics.
Work closely with our SEO partners, including BrightEdge, Optiversal, AddStructure (BazaarVoice), Botify, Yext, Ayima, Gummicube and others.
REQUIREMENTS
Highly proficient in Search Engine Optimization with a proven track record of implementing digital features that drive organic traffic to consumer websites - experience in App Store Optimization a plus.
Strong leadership, strategic thinking, and practical organizational planning skills.
Demonstrates experience with agile sprint development cycle and release process.
Excellent communication and negotiation skills and ability to partner both with business and technical teams.
Innate, gut understanding of the client, and an ability to identify and articulate opportunities.
Nimble and flexible with regards to changing priorities & business needs.
Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners.
Self-sufficient with ability to operate effectively without close supervision.
Experience using JIRA and agile methodologies, with the ability to maintain flexibility with regards to changing priorities and needs.
Data-driven decision making and experience conducting and interpreting qualitative and quantitative user research.
MINIMUM EXPERIENCE
Bachelor's Degree required
8-10 years experience in product management with a successful history of launching highly effective SEO features for large transactional websites.
5-7 years of consumer-based online experience
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.