Overview
Skills
Job Details
The Online Marketing Specialist 3 (Contingent) will work under the guidance of our search marketing and analytics team to accelerate digital and search marketing projects for and related websites. The ideal candidate must demonstrate strong cross-functional expertise in both paid and organic search marketing campaigns, content SEO, and web analytics to effectively measure impact. Additionally, the candidate should be well-versed in international SEO optimization techniques.
Essential Job Duties
Assist with keyword research, metadata updates, tagging implementation, and monitoring of website performance and quality using tools
Utilize data analysis, to inform SEO strategies and boost overall program effectiveness
Optimize and maintain paid and organic content search strategies to improve visibility and reach
Work with global marketers, content creatives, product owners, and executives to translate requirements into meaningful enhancements for web properties, balancing search marketing strategy and execution with business needs and deadlines
Consistently communicate effectively across varying organizational levels
Required Skills and Experience
Comprehensive knowledge of search marketing tools, SEO and PPC best practices, industry standards, and trends
Clear understanding of international SEO
Search marketing experience with a variety of tools such as Google Marketing Platform, Bing Ads, Screaming Frog, Conductor, and/or similar
Strong analytical skills in keyword research and content strategy optimization for both paid and organic search
Ability to work within established digital marketing frameworks and strategies
Ability to create dashboards in Looker Studio and Tableau
Acute attention to detail within demanding deadlines
Excellent self-management skills
Proven aptitude for strategic thinking, bridging marketing and technology
Required Education and Training
Bachelor s degree; or equivalent work experience
Minimum 5 years of related search marketing and web analytics experience with large multinational companies
Preferred Skills and Experience
Experience with Sitecore or enterprise web content management tools
Experience with global content strategies and optimization in a regulated environment
Working knowledge of HTML, CSS, React, Tableau a plus