Social Strategy & Brand Marketing Lead

Project Overview:

• Client s Brand & Social Marketing is a team of creators, strategists, community managers, analysts, copywriters, producers, designers, trends forecasters and operations managers who work around the clock to develop the most engaging experiences for creators and viewers on behalf of the brand.
• They maintain best practices, standards and strategies grounded in insights to develop successful social-first marketing. If a product marketing team helps users understand what a company does, Brand Social marketing helps them understand why.

Overall Responsibilities:

• The Brand Social Strategy Manager is responsible for driving the strategic direction and implementation of an integrated Brand+Social strategy.
• This includes leading on the client s Moments strategy & calendar as well as in-product Brand activation.
• This role contributes to the integrated Brand+Social strategy, planning, measurement frameworks and the Brand+Social learning agenda.

Top 3 Daily Responsibilities:

• Lead Brand+Social Calendar and client s Moments:
• Lead the strategy, narrative and execution of the client s Brand Social Calendar (US, GRL), leveraging insights, data and xfn input to shape what moments, communities and culture we activate on as a brand.
• Insights: Partner with XFN to fuel Moments strategy with data-driven insights, including bespoke social listening workflow to inform situational awareness and Social activation.
• Core Strategy: Develop principles and client s calendar in alignment with XFN stakeholders. This includes owning the Brand+Social calendar in partnership with Editorial, and informs XFN execution such as Music Playlists, Creator Collectives and Comms.
• Moments GTM Strategy & XFN alignment: Lead X-org activation with XFN teams (Comms, Product etc) including streamlined, standardized execution & executive comms.
• Client Comms: Align overall approach with client s Moments strategy.
• Lead in-product Brand activation Delights strategy
• Develop and implement the in-product "Delights" program as a companion to Yoodles in partnership with Product.
• This involves defining program principles with cross-functional teams, aligning with editorial calendars (CultMo Nitrate, Yoodles, Social), and driving activation plans, including for tentpole campaigns.
• Brand+Social strategy & learning agenda
• Partner with Brand Editorial on strategy for Brand 3.0.
• Define strategy and goals for Brand specific plan and work streams designed to engage and shift perception with women. Partner closely with GTM, Editorial and PMM teams on alignment and integration where appropriate.
• Includes Paid boosting program outlined below.
• Contribute to annual planning and overall B+S measurement framework.
• Own Brand+Social learning agenda, collaborating with the broader B+S team and I&A to study the efficacy of our work, and measure experiments.
• Special projects
• Paid boosting program: develop and drive the strategy for client's first paid social boosting program, specifically targeting women for core audience acquisition and expansion. Collaborate with Editorial, Media & I&A to implement and measure.
• Propose an ongoing strategy for the paid boosting program extension.

Experience (Mandatory):

• 6 years of experience in marketing working in crisis management, public affairs, and/or social analytics.
• Experience with social measurement tools and datasets, (Brandwatch, Sprinklr, etc).
• Experience managing cross-functional or cross-team projects and managing executive comms.

Experience (Desired):

• Exceptional written and verbal communication skills to convey data-driven narratives. You don t just deliver facts and figures, but thoughtfully and holistically create reports that address large strategic business questions with a data-based narrative.
• An understanding and interest in the creator community and culture.
• Curiosity to understand issues and motivation to drive resolution.
• Experience collaborating and coordinating interdisciplinary response efforts at complex, heavily matrixed fast-paced global organizations.
• Experience leading agency partners.
• Experience leveraging AI to accelerate insights, strategy, and/or operations.

Education:

• Bachelor's degree in marketing, or related field or equivalent practical experience.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ;/p>

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.