Digital Marketing Analyst

Overview

The Digital Marketing Analyst will leverage data-driven insights to optimize Flexjet s digital marketing strategies, enhance lead generation, and improve conversion rates. This role requires strong analytical skills, creativity, and collaboration across teams to deliver measurable results.

Key Responsibilities

Data Analysis & Reporting

• Analyze and interpret customer, marketing, and web behavioral data to uncover actionable insights.
• Prepare detailed weekly, monthly, and quarterly reports on website performance, advertising campaigns, and cost-effectiveness.
• Build dashboards to support collaboration and optimize conversion paths for marketing campaigns.
• Analyze historical data to identify trends, opportunities, and potential issues, and recommend proactive solutions.

Digital Marketing Optimization

• Support SEO and SEM strategies, including Paid Search, PPC advertising, and digital banner ads, to target niche audiences effectively.
• Assist Cyber Studio to develop digital campaign strategies and web measurement frameworks.
• Conduct regular competitive research to benchmark industry practices and identify growth opportunities.

Lead Generation & Conversion

• Monitor lead performance and report on areas for improvement by improving conversion points such as landing pages, CTAs, and lead-generation forms.
• Analyze marketing automation and lead nurturing data to recommend optimizations that improve workflow efficiency and lead quality.
• Assist in the execution of conversion optimization tests.

Communication & Collaboration

• Prepare insights for manager-led presentations to colleagues and senior leadership.
• Work closely with marketing managers and cross-functional teams to ensure alignment and execution of strategies.

Qualifications

Education & Experience

• Bachelor s degree in Marketing, Economics, Statistics, Mathematics, or related discipline preferred.
• 3+ years of experience using Google Analytics for in-depth web analytics.
• 3+ years of experience with platforms such as Crazy Egg, Hotjar, Moat, Google Data Studio, Google Ads, and AppNexus.

Technical Skills

• Strong understanding of SEO and SEM principles.
• Proficiency in digital marketing tools and technologies.
• Advanced Microsoft Excel skills and strong PowerPoint capabilities.

Core Competencies

• Analytical problem-solver with a proactive approach to improving digital experiences and driving conversions.
• Highly organized, deadline-driven, and adaptable, with exceptional attention to detail.
• Creative thinker who embraces change and identifies new opportunities.
• Strong communication skills, including the ability to present to C-level executives.
• Collaborative team player who accepts feedback and advocates for data-driven solutions.

Additional Requirements

• Ability to manage multiple projects simultaneously.
• Willingness to travel up to 5%.
• Must work onsite at our corporate headquarters in Cleveland, OH.