Website Analytics Manager

Overview

Remote
Accepts corp to corp applications
Contract - Contract

Skills

Website Analytics Manager

Job Details

Job Title: Website Analytics Manager
Location: Remote, NY
Job Description:
The Website Analytics Manager will work with the Digital Service team to understand analytics requirements, define tags to correctly capture data, oversee site analytics implementation and analyze resulting data for across more than 500 NYC digital properties.
The Website Analytics Manager will be involved in agency stakeholder meetings, and present deliverables in team meetings
TASKS:
  • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
  • Determine objectives, methods and tools needed for iterative testing and optimization 3. Write analytics technical and functional requirements for public-facing digital properties
  • Create customized JavaScript or JSON code as needed for site analytics
  • Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
  • Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager
  • Communicate risks and issues in a clear and timely manner
  • Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience
  • Conduct ad-hoc analysis and reporting for internal clients as requested
  • Create documentation such as data dictionaries and analytics requirements
MANDATORY SKILLS/EXPERIENCE Note: Candidates who do not have the mandatory skills will not be considered:
  • 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium)
  • 4-5+ years' experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly valuable
  • Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
  • Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights
  • Strong communication skills to collaborate with leadership, experts and decision makers
  • Knowledge of agile ways of working and modern software development practices
  • At least 8 years of digital software development
  • Passion for optimizing for best user experience using data and evidence
  • xperience with A/B and multivariate testing techniques and best practice
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.