Specialist Campaign Analytics - Los Angeles, CA / NYC, NY (Onsite Hybrid)

Job Title: Specialist Campaign Analytics
Location: Los Angeles, CA / NYC, NY (Onsite Hybrid)
Duration: 6+ Months
Job Description
Key Responsibilities

• Analyse campaign performance data and synthesise insights into clear, compelling stories for internal stakeholders

• Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau, Looker or Google Data Studio.

• Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams.

• Collaborate with media planning and activation teams to design and evaluate AB tests, brand lift studies and other measurement frameworks.

• Identify performance trends and anomalies, and proactively recommend optimisations to improve campaign effectiveness.

• Help maintain data cleanliness by QAing raw campaign data, correcting data errors and upholding campaign naming conventions.

• Handle ad hoc requests to contextualise campaign data and support decision-making.

• Attend weekly meetings to understand campaign launches and market trends that may impact results.

• Manage multiple campaigns simultaneously, prioritising tasks and adapting to shifting timelines in a fast-paced environment

• Stay current on industry trends, emerging technologies and best practices in digital media analytics.

• Execute special projects and provide coverage for team members as needed.

Qualifications

• 2-3 years of direct experience at a brand agency or related vendor in the digital media field or role

• Experience within the digital media industry in marketing, advertising or advertising technology analytics, with the Entertainment Streaming space a huge plus

• Direct digital media buying and activating is also a plus.

• Strong understanding of digital paid media attribution metrics, eg CPM, CPA and performance benchmarks

• Experience with ad servers, eg CM360 Innovid and paid ad tracking platforms, eg Google Ads, Facebook Business Manager

• Proficiency in web analytics tools, eg Adobe Analytics, Google Analytics

• Advanced data analysis skills using Excel, Tableau, and Data Studio experience in building dashboards and visualisations from multiple data sources

• Familiarity with SQL and understanding of Python and/or R is a plus.

• Strong storytelling and presentation skills using Google Slides, PowerPoint or Keynote

• Detail-oriented with strong documentation and QA skills to ensure data accuracy and consistency

• Proactive, self-motivated and able to manage multiple projects independently

• Strong verbal and written communication skills, ability to explain technical concepts to nontechnical audiences

• Comfort with agile workflows and the ability to pivot quickly when priorities shift

• Building reports and dashboards

• Supporting campaign analysis and optimisation

• Proactive Communication is needed with the planning team and other stakeholders.

• Technical Skills: Tableau, Looker Studio and other data analysis platforms

• Familiarity with site analytics and media platform metrics

• Technical proficiency in using data analysis tools and understanding audience management processes

Nice to Haves

• Familiarity with third-party tools like Nielsen and Comscore is also beneficial.

Skills
Mandatory Skills: Power BI, Tableau, UML diagrams, M365 Suites of Products, Design Thinking and Ideation Workshops, Jira Service Desk, Agile (Value-Driven Delivery)