Overview
Remote
On Site
USD 175,000.00 - 225,000.00 per year
Full Time
Skills
Acquisition
Leadership
FOCUS
Partnership
Demand Generation
Activity-based Management
Streaming
Conversion Optimization
Field Marketing
Management
Collaboration
Return On Investment
Event Management
Messaging
Business-to-business
Payments
Marketing Operations
Digital Marketing
SEO
Email Marketing
HubSpot
Analytical Skill
KPI
Reporting
NATURAL
Sales
Cloud Computing
Customer Relationship Management (CRM)
Facebook
Gmail
Brand
Budget
Collateral Management
Communication
Salesforce.com
Media
Marketing Strategy
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We're looking for a strategic and hands-on Head of Growth Marketing to lead the charge in driving scalable growth across the funnel-from awareness to acquisition to customer lifecycle. You'll own demand generation, ABM, events, lifecycle marketing, marketing operations and revenue-focused experimentation. This is a fast-paced leadership role for someone who thrives on driving measurable impact and aligning marketing tightly with sales and product to accelerate growth.
Key Responsibilities
Growth Strategy & Execution
Develop and lead the company's growth marketing strategy with a clear focus on pipeline generation, conversion optimization, and customer expansion.
Build and execute full-funnel campaigns across paid, organic, email, content, and merchant partnerships.
Own all demand generation KPIs-lead volume, pipeline creation, CAC, ROI-and consistently drive improvement.
Lead experimentation strategy (landing pages, email flows, offers, channels) to uncover repeatable levers for growth.
Account-Based Marketing
Partner with sales and revenue operations to align on ICP, segmentation, pipeline targets, and attribution.
Build and scale ABM programs for high-value target accounts.
Design and optimize the lead-to-revenue engine-including nurture streams, sales handoff, and conversion optimization.
Drive expansion and retention marketing strategies in collaboration with CS and product.
Lead the BDR team supporting conversion of leads to opportunities for sales and scaling outbound and inbound activities.
Events & Field Marketing
Oversee the strategy and execution of virtual and in-person events-including conferences, hosted events, webinars, and sponsorships.
Collaborate with sales, event manager and partner teams to maximize ROI and post-event pipeline impact.
Lead on event logistics, messaging, follow-up, and attribution.
Marketing Operations
Own and evolve the marketing tech stack-including HubSpot, and campaign tracking tools.
Ensure data hygiene, funnel visibility, attribution accuracy, and reporting integrity.
Work with RevOps to streamline lead flow, segmentation, and automation.
Experience
10+ years of experience in B2B marketing, with at least 5 years leading growth or revenue marketing teams in a fast-growing B2B tech company.
Fintech and payments experience a plus.
Proven track record of owning demand gen, marketing operations and pipeline creation with clear, quantifiable outcomes.
Deep expertise in digital marketing channels, performance marketing, SEO, email marketing, events and lifecycle campaigns.
Hands-on experience with HubSpot, Salesforce, and marketing attribution tools like HockeyStack.
Data-driven mindset with strong analytical skills-comfortable owning KPIs, reporting, and experimentation frameworks.
Strong collaborator and natural connector who knows how to align marketing, sales, and product to drive results.
A growth mindset and comfort with ambiguity-ready to build, test, and iterate.
Requirements
Artificial Intelligence (AI), Cloud Technologies, CRM, Facebook Insights, GMail, Brand Awareness, Budget Processes, Campaign Planning, Collateral Management, Communication, Business Growth, Growth marketing, Growth Strategy, Salesforce Development, Salesforce Marketing, Paid Media, Marketing Strategy
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We're looking for a strategic and hands-on Head of Growth Marketing to lead the charge in driving scalable growth across the funnel-from awareness to acquisition to customer lifecycle. You'll own demand generation, ABM, events, lifecycle marketing, marketing operations and revenue-focused experimentation. This is a fast-paced leadership role for someone who thrives on driving measurable impact and aligning marketing tightly with sales and product to accelerate growth.
Key Responsibilities
Growth Strategy & Execution
Develop and lead the company's growth marketing strategy with a clear focus on pipeline generation, conversion optimization, and customer expansion.
Build and execute full-funnel campaigns across paid, organic, email, content, and merchant partnerships.
Own all demand generation KPIs-lead volume, pipeline creation, CAC, ROI-and consistently drive improvement.
Lead experimentation strategy (landing pages, email flows, offers, channels) to uncover repeatable levers for growth.
Account-Based Marketing
Partner with sales and revenue operations to align on ICP, segmentation, pipeline targets, and attribution.
Build and scale ABM programs for high-value target accounts.
Design and optimize the lead-to-revenue engine-including nurture streams, sales handoff, and conversion optimization.
Drive expansion and retention marketing strategies in collaboration with CS and product.
Lead the BDR team supporting conversion of leads to opportunities for sales and scaling outbound and inbound activities.
Events & Field Marketing
Oversee the strategy and execution of virtual and in-person events-including conferences, hosted events, webinars, and sponsorships.
Collaborate with sales, event manager and partner teams to maximize ROI and post-event pipeline impact.
Lead on event logistics, messaging, follow-up, and attribution.
Marketing Operations
Own and evolve the marketing tech stack-including HubSpot, and campaign tracking tools.
Ensure data hygiene, funnel visibility, attribution accuracy, and reporting integrity.
Work with RevOps to streamline lead flow, segmentation, and automation.
Experience
10+ years of experience in B2B marketing, with at least 5 years leading growth or revenue marketing teams in a fast-growing B2B tech company.
Fintech and payments experience a plus.
Proven track record of owning demand gen, marketing operations and pipeline creation with clear, quantifiable outcomes.
Deep expertise in digital marketing channels, performance marketing, SEO, email marketing, events and lifecycle campaigns.
Hands-on experience with HubSpot, Salesforce, and marketing attribution tools like HockeyStack.
Data-driven mindset with strong analytical skills-comfortable owning KPIs, reporting, and experimentation frameworks.
Strong collaborator and natural connector who knows how to align marketing, sales, and product to drive results.
A growth mindset and comfort with ambiguity-ready to build, test, and iterate.
Requirements
Artificial Intelligence (AI), Cloud Technologies, CRM, Facebook Insights, GMail, Brand Awareness, Budget Processes, Campaign Planning, Collateral Management, Communication, Business Growth, Growth marketing, Growth Strategy, Salesforce Development, Salesforce Marketing, Paid Media, Marketing Strategy
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.