Senior Analyst - Digital Product

General information

Career area
Technology

Work Location(s)
601 S. Tryon Street, NC

Remote?
Yes

Ref #
20472

Posted Date
08-25-25

Working time
Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some clich people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Sr Analyst - Digital Product is responsible for new products and/or solutions to ensure the competitiveness of existing products.

The Work Itself

• Create, Prioritize and Maintain designated product backlog
• Write user stories that define the functionality and requirements
• Participate in sprint planning and reviews
• Make day to day tactical decisions regarding product features, priorities and trade-offs to advance the development team.
• Maintain product documentation.
• This individual will work closely and cross functionally with other groups and teams such as UX, Development, IT and marketing to deliver results aligned to business goals.
• Communicate product progress, updates and changes to stakeholders
• Understand and measure product performance.
• Understand the Voice of the Customer and champion the customer experience.
• Other PO related activities as required

The Skills You Bring

• Bachelor's degree required with a concentration in business, marketing, information systems preferred.
• Three to five years of professional digital product management & marketing experience, with a focus on digital merchandising and conversion optimization (A/B & multi-variate testing)
• Preferred experience or knowledge of digital sales for Investing, Retirement, and Wealth Management products.
• Requirement definition as a Product Owner, JIRA experience a plus
• Experience working in and agile / scrum environment
• Working collaboratively with Business, UX, and Engineering
• Experience with Adobe Analytics, LogRocket, PowerBI, LaunchDarkly
• Understanding of SEO and ability to leverage AI search to maximize lead generation
• Strong communication skills, presentation skills, and ability to interact and influence multiple levels of the organization
• Ability to operate somewhat independently and prioritize work based on cost/benefit analysis
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Critical thinker that can deploy analytical skills to review performance metrics and conversion, and generate action items to improve performance in alignment to KPIs
• Passionate about delivering an amazing customer experience and using VOC and performance metrics on conversion to measure success
• Able to grasp technical concepts and convey them in a simple, friendly manner
• Strong PC skills required: Excel, Word and PowerPoint proficiency is a must

#LI-Hybrid

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally's Total Rewards, please visit this link: ;/li>

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range : $85000 - $150000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.