Marketing Manager, Performance + Nurturing

Description

We are looking for a dynamic Marketing Manager with expertise in performance marketing and lead nurturing to drive growth across various inbound and paid channels. This role requires a strategic thinker who can combine digital optimization, data analysis, and creativity to enhance customer engagement and improve conversion rates. Based in Dania Beach, Florida, this position offers an exciting opportunity to shape impactful marketing strategies in a fast-paced, collaborative environment.

Responsibilities:
Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta, and LinkedIn in collaboration with digital agencies and internal teams.
Create and maintain performance dashboards to monitor campaign efficiency, lead quality, and overall marketing ROI.
Conduct A/B testing on marketing creatives, landing pages, and audience targeting to refine conversion strategies.
Lead SEO initiatives, including keyword research, technical audits, and content optimization, to improve organic search visibility.
Coordinate with web development teams to align messaging and ensure brand consistency across paid and organic channels.
Design and implement nurturing campaigns tailored to target personas and lifecycle stages to enhance customer engagement.
Develop content such as webinars, newsletters, and whitepapers to establish thought leadership and educate audiences.
Analyze campaign performance metrics to identify opportunities for improvement and optimize future marketing efforts.
Prepare regular performance reports with actionable insights for leadership and stakeholders.
Collaborate with cross-functional teams and agency partners to ensure cohesive marketing strategies and successful campaign outcomes.

Requirements

Minimum of 4 years of marketing experience, including at least 2 years in performance or growth marketing.
Proven track record of managing paid digital campaigns and working effectively with agency partners.
Strong proficiency in analytics tools and marketing automation platforms, with HubSpot experience preferred.
Ability to use data-driven insights to develop and refine strategic marketing initiatives.
Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Bachelor's degree in Marketing, Communications, or a related field.
Familiarity with Google Ads, paid social media campaigns, email marketing, and Google Analytics.
Knowledge of current trends in digital marketing and emerging technologies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.