Paid Search Specialist

Description

We are seeking an experienced and strategic Paid Search Specialist to oversee and execute digital advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. The ideal candidate has a proven track record of creating, managing, and optimizing multi-channel paid search and social campaigns that drive measurable performance, generate leads, and maximize ROI. This is an excellent opportunity for a data-driven and creative professional to play a major role in shaping an organization's digital advertising strategy and goals.

Key Responsibilities:

1. Paid Search Campaign Strategy & Execution:

• Develop, launch, and manage paid ad campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads to achieve business objectives
• Conduct in-depth analysis to identify target audiences and build campaigns that engage and convert.
• Ensure campaigns are aligned with brand guidelines and marketing goals.

1. Cross-Platform Optimization:

• Continuously monitor campaign performance and optimize key metrics such as CTR, CPC, ROAS, and conversion rates across all platforms.
• Use A/B testing on ad creatives, headlines, audiences, and landing pages to continuously improve performance across different channels.
• Leverage platform-specific algorithms and features, such as Google's Performance Max campaigns or TikTok's Creator Tools, to maximize efficiency and results.

1. Analytics and Reporting:

• Track and analyze data from campaigns using tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager
• Translate performance data into actionable insights and present detailed performance reports to stakeholders, including recommendations for future strategies.

1. Budget Management:

• Allocate and manage advertising budgets effectively across multiple platforms to achieve the highest ROI.
• Regularly provide forecasts, spending updates, and recommendations to stakeholders.

1. Collaboration:

• Partner closely with creative teams to ensure ad creatives, visuals, and messaging are optimized for each platform.
• Work with marketing and content teams to align paid strategies with overall branding, messaging, and campaign goals.
• Collaborate with web development teams to optimize landing pages for paid campaigns.

Requirements

Requirements:

• Proven experience managing paid search and paid social campaigns acrossGoogle Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Strong expertise in campaign creation, audience targeting, bidding strategies, and ad optimization techniques.
• Experience working with analytics tools such as Google Analytics, TikTok Analytics, or platform-specific tools to track and measure campaign performance.
• Exceptional analytical skills and a data-driven mindset to evaluate campaign ROI and identify areas for optimization.
• Experience with A/B testing, performance tracking, and adapting strategies based on data.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Strong project management skills, with the ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment.
• Knowledge of SEO or organic social media marketing is a plus.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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