Marketing Automation Engineer

Overview

On Site
USD 50,000.00 - 85,000.00 per year
Full Time

Skills

Process improvement
Attention to detail
Marketing automation
Project delivery
Operational efficiency
Agile
User experience
Email marketing
Business requirements
Anti spam
Customer engagement
Instructional design
Software architecture
Business process
Cloud computing
Life insurance
NATURAL
Management
Training
Collaboration
Data
HTML
Cascading style sheets
JavaScript
Reporting
Leadership
Marketing
Design
Layout
Quality assurance
Accessibility
Privacy
Policies
SPAM
Documentation
Automation
Salesforce.com
Analytics
Testing
SOAP
API
IMPACT
Sales
SQL
Java
React.js
Health care
FAR
Recruiting
Law

Job Details

Duration: FTE

Location: NYC-New York City, Hybrid 3-4 days on site

Overview: Crew helps our clients deliver change through IT project delivery, business process improvement, and operational efficiency efforts. Our high-performing consultants are natural leaders who manage a wide range of responsibilities that vary from assignment to assignment. Our consultant training, career development, and premier client portfolio ensure constant challenge and rapid growth for our employees. Crew product owner associates co-create software products using Agile methods by representing the needs of the business and customers. Crew product owner associates collaborate with developers, user experience professionals, and data analysts to prioritize work and to assess outcomes.

Responsibilities:

Build, test and deploy personalized email marketing modules via SFMC Content Builder

Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript

Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting

Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners

Own and manage ongoing requests for new modules or updates to existing content

Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator

Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly-strong attention to detail, QA, and visual aspects utilizing tools such as Litmus

Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.

Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent

Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design team

Ability to interpret analytics/trends and identify actionable insights

Understanding of A/B and multivariant testing as well as tracking and tagging best practices

Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action

Qualifications:

3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)

Extensive experience working with enterprise Marketing Cloud environments with multiple business units

Advanced knowledge of software architecture, design, and business processes

Extensive experience with SFMC REST and SOAP API data transmission protocols

SFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred

Translate technical implications and options into business impact statements

2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.

Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.

Basics of Java, React is nice to have

Certifications:

Marketing Cloud Administrator

Marketing Cloud developer

The salary range for this role is $50,000 to $85,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as, a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, utilization bonus, 401k, flexible time off for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, Inclusion is one of our core values. We are fully invested in and focused on hiring and growing a diverse team of high performers. We're committed to creating a positive and connected work environment for all. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.