Senior Performance Marketing Analyst

Overview

On Site
$100,000 - $130,000
Full Time
10% Travel

Skills

DAX
Customer Relationship Management (CRM)
Analytics
Marketing Strategy
Google Analytics
Marketing Analytics
Salesforce.com
A/B Testing

Job Details

The Senior Marketing Analyst will support the continued development of One Park Financials paid marketing efforts through the implementation of data-driven strategies and analysis. This role will help create new strategies through the analysis of different marketing campaigns and customer communication channels. Additionally, they will work cross-functionally with Marketing and Analytics teams to understand problems and create recommendations that drive key marketing decisions around inbound marketing and lifecycle management.

Responsibilities:

  • Understand OPF s marketing ecosystem and help develop and implement comprehensive marketing analytics strategies aligned with business objectives.

  • Analyze the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.

  • Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns to improve our marketing spend effectiveness.

  • Conduct A/B testing and other experiments to optimize marketing campaigns and strategies; Gather feedback from stakeholders to refine processes and improve outcomes.

  • Work alongside the Marketing team owning attribution tools and models across all channels.

  • Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions.

  • Ensure high-quality data by conducting regular QA audits, validating source data accuracy, and verifying proper attribution across all marketing datasets to maintain reliability for analysis and reporting.

Qualifications

  • 5+ years experience in performance marketing analytics or a similar role, preferably within the financial industry.

  • Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired. SalesForce experience would be ideal.

  • BS/MS in Business, Economics, Engineering, Math, or Statistics.

  • Proficiency in data manipulation. Excellent SQL is required, and strong Python skills are preferred.

  • Have considerable experience with Ad Marketing Platforms from Google, Meta, and others.

  • Have significant experience with Google Analytics 4 and Google API s.

  • Experience with Power BI, DAX, and data modeling is required.

  • Strong Excel skills.

  • Ability to deal with ambiguity and competing objectives in a fast-paced environment.

  • Ability to clearly explain technical concepts and complex information to non-technical stakeholders.

Benefits

  • Local & National Health Insurance

  • Dental and Vision insurance

  • Group Medical Bridge

  • 401k with Match

  • Gas Stipend

  • ID Protection: 100% covered by the company

  • Life Insurance: 100% covered by the company

  • Generous PTO and holidays

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