Adobe Campaign Specialist II

Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at

On-Site role

Job Description:

• This will be a 3 month assignment (might end sooner or go on longer than 3 months).
• This candidate will be expected to be on the hybrid Monday Wed Thursday.
• Business Travel: No Standard: 8-5pm with at least a 30 min lunch.

Job Overview:

• We are seeking an experienced Adobe Campaign Specialist.
• The ideal candidate will be a seasoned professional with extensive experience in Adobe campaign.
• This role involves leveraging Adobe Campaign Standard to deliver personalized customer experiences and drive business growth.
• You will lead the execution and continuous optimization of email marketing programs across Client ecommerce, nurture, and drip campaigns.
• This role is responsible for managing end-to-end campaign strategy-from creative build to segmentation to A/B testing and performance reporting.
• You will work cross-functionally to ensure all campaigns are timely, relevant, and data-driven, while also playing a key role in growing and maintaining a healthy, engaged subscriber base.

What You'll Do:

• Plan, build, and deploy email campaigns including ecommerce promotions, business rewards and triggered workflows.
• Manage and optimize email database segmentation, and list growth strategies.
• Expertise level in building audiences within Adobe Campaign Standard (ACS) and applying key data points to build out customized segmented lists for customized deployments.
• Develop and maintain customer journeys and audience workflows within Adobe.
• Execute ongoing A/B testing across subject lines, content, creative, and send timing to continuously improve performance.
• Monitor email KPIs (open rate, click-through rate, conversion rate), analyze campaign results, and provide actionable recommendations.
• Collaborate with cross-functional teams (e.g., Copywriter, Design Team, and Analytics,) to align campaigns with business objectives and ensure seamless execution.
• Manage the campaign deployments within Adobe
• Create and distribute weekly reporting dashboards and performance recaps to stakeholders.

Daily Responsibilities:

• Creative Development

Creative build:

• Use KNAK online platform to build and QA email campaigns prior to moving campaign into Adobe platform.
• Once design is approved, configure, administer, and operate Adobe Campaign to build Multi-channel campaigns.

Adobe Campaign Implementation:

• Develop, configure, and maintain campaigns in Adobe Campaign Standard ensuring they meet client specifications and business needs.

Campaign Development:

• Design and implement data-driven marketing campaigns, including the creation of workflows, templates, and reports using Adobe Campaign Standard.

Data & Analytics:

• Data Integration: Work with data sources and ensure accurate and efficient data integration between Adobe Campaign, AEP, and other platforms to drive personalized marketing strategies.

Customization and Troubleshooting:

• Customize Adobe Campaign workflows, data models, and reports according to client requirements, and provide troubleshooting and resolution support for any technical issues.

Optimization & Reporting:

• Continuously monitor campaign performance, make data-driven optimizations, and provide detailed reports on key metrics and outcomes.

Other:

• Collaborate with internal stakeholders to understand requirements, create solution designs, and deliver actionable insights through campaigns.

Knowledge Sharing & Documentation:

• Maintain clear documentation for all implemented solutions and contribute to internal knowledge sharing.
• Assess and audit the current state of platform configuration and accelerate remediation plans.

Skills

Requirements:

• Minimum Experience: 4-5 years of hands-on experience in Adobe Campaign development, with expertise in Adobe Campaign Classic.

Adobe Experience Platform (AEP):

• Strong working knowledge of AEP and its integration with Adobe Campaign
• Campaign Configuration: Proficiency in configuring and implementing marketing workflows, email templates, and data integrations within Adobe Campaign.
• Database Knowledge: Familiarity with relational databases (e.g., SQL) and experience in data extraction, transformation, and loading (ETL) processes.

Problem-Solving Skills:

• Strong troubleshooting and problem-solving skills, particularly in campaign execution and platform integrations.

Communication:

• Excellent communication skills to interact with cross-functional teams and stakeholders.

Preferred Certifications:

• Adobe Campaign certifications (e.g., Adobe Certified Expert Adobe Campaign Classic) would be a plus.
• Proficiency in SQL, HTML and Javascript, as well as other web technologies
• Familiar with KNAK or similar email building platforms.

Education:

• 4-5 years of hands-on experience with Adobe.

About us:

At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

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