Marketing Analyst

Job Title: Marketing Analyst

Work Location: New York or Denver (Onsite)

Level: Entry Level

Role Scope: Creative social media apps

Job Responsibilities:

• Manage and develop digital marketing performance channels to drive new customers at efficient cost-per-account. Experience managing Meta, TikTok, SnapChat required.
• Monitor campaign performance daily and make quick adjustments to ensure delivery of goals within given budget and efficiency parameters.
• Identify and test new opportunities in audience and creative targeting.
• Collaborate with North America go-to-market teams to understand upcoming campaigns and translate into channel strategies.
• Work closely with external media agencies to plan, review and optimize media in alignment with business objectives.
• Drive briefing, adaptation, translation, and localization of North America creative campaigns and concepts into audience-specific and channel-relevant assets to be used in marketing campaigns.
• Draft and submit briefs to Western Union s creative studio, detailing creative development needs, timelines, and other relevant considerations for the corridor in question
• Serve as marketing team s liaison to the creative studio, tracking progress of asset adaptation and delivering finalized brand and legal approved assets to marketing and agency teams in an organized manner
• Work closely with media agencies to report on performance of creative assets, sharing feedback and optimization recommendations with in-house creative studio to inform future adaptation and transcreation work
• Collaborate with Global Brand team on tentpole campaigns and creative needs to inform future global toolkits.

• 3+ years of experience in social media
• Experience working in agencies.