NPI Software Product Marketing Manager

Job Description:

• The Marketing Manager will lead product marketing strategy for new software NPIs, guiding internal and external stakeholders with insights, market context, and actionable recommendations.
• They will act as the go-to product expert, drive go-to-market execution, create compelling campaigns, and ensure consistent brand positioning.
• The role requires balancing strategic thinking with hands-on execution across multiple channels, while fostering an inclusive and collaborative work environment

Responsibilities:

Product Expertise & Market Insight

• Serve as a product/feature expert for cross-functional teams.
• Analyze market trends, identify opportunities, and predict shifts.
• Provide insights to inform product development and marketing direction.

Go-to-Market (GTM) & Launch

• Lead planning and execution of product launches (NPIs).
• Develop product positioning, messaging, and value propositions.
• Collaborate with teams to execute launch and post-launch strategies.

Marketing Content & Campaign Management

• Drive creation, iteration, and publishing of marketing content.
• Manage medium-to-large campaigns, optimizing based on performance.
• Recommend and integrate multi-channel engagement strategies.

Research & Consumer Insights

• Identify research needs and manage user research initiatives.
• Incorporate user voice into marketing and product strategies.
• Recommend improvements for UX and engagement.

Measurement & Reporting

• Define and track metrics for product/business success.
• Evaluate campaign ROI and recommend optimizations.

Stakeholder Management

• Communicate effectively with executives and partners.
• Provide marketing recommendations to regional/functional teams.
• Ensure alignment with brand and business goals.

DEI & Team Culture

• Champion inclusivity, psychological safety, and bias mitigation.
• Facilitate cultural awareness and inclusive decision-making.

Experience:

• Proven experience leading end-to-end product launches in software, ideally in B2B SaaS or enterprise technology.
• Strong go-to-market expertise, including persona development, positioning, messaging, and channel strategy.
• Advanced skills in executive communication, with the ability to present complex market insights and recommendations clearly.
• Proficiency in market analysis, competitive research, and trend forecasting to inform product and marketing decisions.
• Demonstrated success in multi-channel campaign management, from planning through performance optimization.
• Ability to work cross-functionally with product, sales, and marketing teams to align priorities and execution.
• Highly organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment

Skills:

Market analysis & opportunity sizing

• Quantifying TAM, SAM, SOM for the new software.
• Evaluating competitive landscapes and differentiators.

Trend prediction & forecasting

• Identifying upcoming tech shifts that could impact product adoption.

Customer segmentation & persona creation

• Mapping primary and secondary buyer/user personas for GTM.

B2B SaaS or enterprise software

• Familiarity with subscription-based business models.
• Knowledge of cloud platforms, APIs, integrations, and scalability concerns.

Education:

• Graduation Degree or Equivalent exp.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.