Real Estate/PropTech Product Marketing Strategy Lead (B2B)

Job Description:

• We are seeking a senior, highly strategic Product Marketing Strategist to support premium, upmarket product offerings within a scaled real estate technology platform. This role focuses on strategic product marketing, narrative development, and GTM direction, rather than execution-heavy campaign work.
• You will partner closely with Product, Sales, Marketing, and Operations leaders to define differentiated value propositions, influence roadmap and pricing decisions, and drive adoption and revenue growth for high-impact, agent-facing products.
• This role requires someone who can shape upmarket narratives, influence executive stakeholders, and align cross-functional teams around a shared growth vision in a fast-moving, transaction-driven environment.

Responsibilities: Product Marketing & Strategy

• Lead strategic product marketing and GTM planning for premium and upmarket offerings.
• Develop clear, compelling value propositions that drive revenue growth and adoption.
• Shape positioning and messaging frameworks that can be evangelized across the organization.
• Act as the internal voice of the product, influencing stakeholders without owning execution.

Cross-Functional Leadership

• Partner closely with Product teams to inform roadmap direction based on market insights and customer needs.
• Collaborate with Sales, Revenue, and Operations teams to guide pricing, packaging, and upmarket strategy.
• Align cross-functional leaders around shared narratives, priorities, and growth objectives.

Market & Customer Insight

• Leverage qualitative and quantitative research to understand customer pain points, industry trends, and competitive dynamics.
• Translate complex product capabilities into simple, compelling stories for internal and external audiences.
• Support feedback loops with Sales and field teams to continuously refine positioning.

Experience:

• 8 12+ years of experience in Product Marketing, Product Strategy, or related roles, with focus on B2B, B2B2C, or marketplace products, preferably in Real Estate or PropTech.
• Proven success driving revenue growth and adoption for premium or upmarket products on scaled digital platforms.
• Strong ability to shape upmarket narratives, influence cross-functional leaders, and guide GTM strategy without owning execution.
• Experience working with consumer mobile apps, SaaS platforms, or marketplaces in complex, transaction-driven environments.
• Excellent executive storytelling and communication skills, aligning Product, Sales, and Revenue teams around a shared growth vision.
• Preferred experience with virtual home touring or visual real estate content, real estate platforms (MLS, portals, transaction tools, CRM), and bundled consumer real estate services.

Skills:

• Product Marketing
• Sales enablement platforms (e.g., HigClientot)
• CRM & sales tools (Salesforce, SalesLoft, Gong training provided)
• Project management tools (Jira preferred, not required)
• Analytics & reporting (Tableau)
• G Suite (Docs, Sheets, Slides)
• Zoom and virtual collaboration tools

Education:

• Bachelor degree or equivalent working experience.

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.