Digital Content Specialist

Our West Michigan Client has a Contract opportunity for a Digital Content Specialist to coordinate, manage, and update all digital content (including images, copy, PDFs, videos, etc.) for local, regional or global websites on a variety of content delivery platforms.. This can be onsite or remote. Ideal candidates will have experience with CMS, HTML and CSS.

Operational SEO Execution

- Conduct keyword research to support market-level needs and content planning.

- Perform technical SEO audits using tools like Ahrefs and Google Search Console.

- Support content optimization efforts, including metadata, on-page structure, and internal linking.

- Compile and deliver monthly SEO performance reports using platforms such as Ahrefs, Heap, and GSC.

- Troubleshoot SEO issues reported by markets and provide actionable solutions.

- Leverage AI tools and approaches to generate recommendations for content optimization, keyword discovery, link-building, and landing page refinement.

- Integrate AI-enabled tools to automate repetitive SEO tasks and improve execution speed and scalability.

SEO Training and Enablement

- Assist in delivering SEO onboarding sessions and office hours for market teams.

- Help maintain and update SEO playbooks, best practices, and documentation on SharePoint.

- Create or revise modular self-serve resources to enable independent market optimization.

- Support the creation and management of a centralized SharePoint hub for training.

Performance Monitoring and Insights

- Support organic search sentiment analysis and reputation tracking.

- Monitor and extract insights from dashboards (Heap, Ahrefs) to identify trends and risks.

- Assist in evaluating SEO impact for major product launches and post-launch performance reviews.

- Apply AI-powered tools to surface deeper insights from large-scale performance data.

Collaboration and Coordination

- Work cross-functionally with content, analytics, and technical teams to integrate SEO best practices.

- Participate in global team meetings or planning sessions to ensure SEO considerations are included.

- Escalate technical SEO issues or strategic risks to the Global SEO Lead.

Tool and Vendor Support

- Assist with user access management, licensing coordination, and onboarding for SEO tools.

- Support evaluations of SEO tool usage and effectiveness.

- Coordinate with vendors to troubleshoot issues or implement platform improvements.

• 5+ years of experience in digital marketing and hands-on SEO in global or multi-market settings.
• Proficiency with SEO tools like Heap, Ahrefs, Google Search Console, and Lumar (or equivalent).
• Strong analytical skills; able to turn performance data into clear, actionable insights.
• Excellent writing and editing skills, with an understanding of search-optimized content.
• Demonstrated experience creating or reviewing metadata, headers, and on-page copy for SEO.
• Familiarity with CMS platforms and technical SEO concepts (indexing, crawling, Core Web Vitals).
• Strong understanding of how AI can be applied to SEO (e.g., prompt engineering, content summarization, automated content audits, keyword clustering).
• Experience working with cross-functional teams across content, marketing, and tech.
• Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment.

• 5+ years of experience in digital marketing and hands-on SEO in global or multi-market settings.
• Proficiency with SEO tools like Heap, Ahrefs, Google Search Console, and Lumar (or equivalent).
• Strong analytical skills; able to turn performance data into clear, actionable insights.
• Excellent writing and editing skills, with an understanding of search-optimized content.
• Demonstrated experience creating or reviewing metadata, headers, and on-page copy for SEO.
• Familiarity with CMS platforms and technical SEO concepts (indexing, crawling, Core Web Vitals).
• Strong understanding of how AI can be applied to SEO (e.g., prompt engineering, content summarization, automated content audits, keyword clustering).
• Experience working with cross-functional teams across content, marketing, and tech.
• Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.