Website Personalization & A/B Testing Manager

Our client, a leading marketing company, is hiring a Website Personalization & A/B Testing Manager on a contract basis.
Job ID: 83120

Work Location:
Englewood Cliffs, NJ

Summary:
The client is looking for a strategic, hands-on Manager of Website Personalization & A/B Testing to lead experimentation and optimization initiatives across LG's e-commerce properties. This role will drive the end-to-end testing and personalization roadmap, leveraging the Web Personalization and Experimentation tool (Optimizely) to create high-impact, data-informed digital experiences. You'll serve as the cross-functional facilitator of our test-and-learn culture, partnering closely with internal teams to surface insights, deliver continuous optimization, and scale learnings.

Key Responsibilities:

Planning & Execution

• Develop and manage a quarterly and annual testing and personalization roadmap aligned with business priorities, campaign moments, and seasonal cycles
• Execute ongoing personalized experiences across key touchpoints for priority customer segments
• Plan, build, and deploy A/B and multivariate tests, partnering closely with UX, analytics, product, content, and merchandising teams
• Monitor test performance daily and pivot strategies based on real-time insights and optimization opportunities

Collaboration & Project Management

• Serve as the internal subject matter expert and facilitator for web experimentation, partnering with cross-functional teams
• Drive intake and execution processes; collaborate on QA/UAT of new functionality, tests, or personalization campaigns
• Align closely with analytics and segmentation teams to ensure accurate targeting and measurement

Insights & Optimization

• Translate user behavior data, VoC inputs, and site analytics into actionable hypotheses
• Synthesize results into clear insights and business cases to support conversion rate optimization and retention goals
• Maintain a repository of learnings and develop dashboards to support team-wide visibility of progress and impact

Technical Enablement

• Leverage working knowledge of HTML, CSS, and JavaScript to build or troubleshoot test variations and assist in campaign setup
• Collaborate with technical and analytics partners to ensure clean data capture and accurate attribution
• Explore new tools and personalization technologies, including AI-driven on-site experiences and guided selling enhancements

Required Qualifications:

• 5+ years of experience in website testing, personalization, or digital optimization (ideally within an e-commerce or DTC environment)
• Deep hands-on experience with Web Personalization and Testing tools (preferably Optimizely)
• Familiarity with digital analytics tools (e.g., Google Analytics) and experimentation frameworks
• Strong understanding of A/B and multivariate testing, segmentation, statistical significance, and performance measurement
• Excellent organizational and stakeholder communication skills; proven ability to drive cross-functional initiatives forward
• Experience developing and maintaining test roadmaps, documenting results, and scaling learnings across teams

• Ability to build or modify tests within experimentation platforms using basic HTML/CSS/JavaScript
• Proficiency in UX/design tools such as Figma for prototyping or collaboration
• Competency in creating business cases or financial impact modeling for optimization efforts

Pay Rate: $60- $76/hour W2

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