Customer Data Platform (CDP) SME

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - 12 Month(s)

Skills

Hightouch
Segment CDP
Composable CDP architecture
Data modeling
SQL

Job Details

Job Title: Customer Data Platform (CDP) SME

Location: Remote

Duration/Term: Long Term Contract

 

About the Role:

We are seeking a Subject Matter Expert (SME) with proven expertise in Composable Customer Data Platforms (CDP), specifically with hands-on implementation experience using Hightouch or Segment CDP. This specialist will work closely with marketing, data engineering, and product teams to design, build, and scale data-driven customer experiences by unifying and activating customer data across various platforms. The ideal candidate is a data-savvy, business-oriented technologist who can bridge the gap between customer data strategy, martech architecture, and real-time customer activation.

Key Responsibilities:

  • Act as the CDP lead and implementation SME for Hightouch (Preferred) or Segment projects
  • Architect and implement customer data models, identity resolution strategies, and real-time segmentation
  • Collaborate with Data Engineering teams to configure data pipelines, reverse ETL, and event tracking
  • Map business use cases to data flows and define audience strategies and activation logic
  • Set up integrations with tools such as Salesforce, HubSpot, Marketo, Google Ads, Facebook, etc.
  • Define and enforce data governance, consent management, and privacy compliance (GDPR, CCPA)
  • Provide training and documentation for business and technical teams on CDP best practices
  • Serve as a liaison between marketing, engineering, and analytics teams

Required Skills & Experience:

  • Experience in data platforms, martech, or digital analytics
  • Hands-on experience with Hightouch or Segment CDP
  • Strong understanding of Composable CDP architecture and reverse ETL workflows
  • Proficiency in SQL, data modeling, and customer journey mapping
  • Familiarity with ETL tools, data warehouses (Snowflake, BigQuery, Redshift), and analytics layers
  • Experience with event tracking frameworks like Segment Protocols, Snowplow, or Mixpanel
  • Proven ability to work cross-functionally in an agile, fast-paced environment
  • Strong communication and stakeholder engagement skills

 

Key Skills: Hightouch, Segment CDP, Composable CDP architecture, Data modeling, SQL

 

VDart Group, a global leader in technology, product, and talent management, empowers businesses with comprehensive solutions through our four distinct, industry-leading business units. With a diverse team of over 4,000 professionals across 13 countries, we deliver strong results across various industries, including Fortune 500 companies

 

Committed to "People, Purpose, Planet," we prioritize social responsibility and sustainability, as evidenced by our Eco Vadis Bronze Medal Certification and participation in the UN Global Compact

 

Our dedication to delivering strong results has earned us recognition as a trusted advisor for businesses seeking to drive innovation and growth, including many Fortune 500 companies Join our network! Partner with VDart Group to leverage our global network, industry expertise, and proven track record with a diverse clientele

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About VDart, Inc.