Overview
Skills
Job Details
Job Title: Customer Data Platform (CDP) SME
Location: Remote
Duration/Term: Long Term Contract
About the Role:
We are seeking a Subject Matter Expert (SME) with proven expertise in Composable Customer Data Platforms (CDP), specifically with hands-on implementation experience using Hightouch or Segment CDP. This specialist will work closely with marketing, data engineering, and product teams to design, build, and scale data-driven customer experiences by unifying and activating customer data across various platforms. The ideal candidate is a data-savvy, business-oriented technologist who can bridge the gap between customer data strategy, martech architecture, and real-time customer activation.
Key Responsibilities:
- Act as the CDP lead and implementation SME for Hightouch (Preferred) or Segment projects
- Architect and implement customer data models, identity resolution strategies, and real-time segmentation
- Collaborate with Data Engineering teams to configure data pipelines, reverse ETL, and event tracking
- Map business use cases to data flows and define audience strategies and activation logic
- Set up integrations with tools such as Salesforce, HubSpot, Marketo, Google Ads, Facebook, etc.
- Define and enforce data governance, consent management, and privacy compliance (GDPR, CCPA)
- Provide training and documentation for business and technical teams on CDP best practices
- Serve as a liaison between marketing, engineering, and analytics teams
Required Skills & Experience:
- Experience in data platforms, martech, or digital analytics
- Hands-on experience with Hightouch or Segment CDP
- Strong understanding of Composable CDP architecture and reverse ETL workflows
- Proficiency in SQL, data modeling, and customer journey mapping
- Familiarity with ETL tools, data warehouses (Snowflake, BigQuery, Redshift), and analytics layers
- Experience with event tracking frameworks like Segment Protocols, Snowplow, or Mixpanel
- Proven ability to work cross-functionally in an agile, fast-paced environment
- Strong communication and stakeholder engagement skills
Key Skills: Hightouch, Segment CDP, Composable CDP architecture, Data modeling, SQL
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