Overview
On Site
Hybrid
Full Time
Skills
Reporting
Product Marketing
Collaboration
Engineering Design
Lifecycle Management
Analytical Skill
ICE
Portfolio Management
Go-To-Market Strategy
Google Tag Manager (GTM)
Product Strategy
Sales Enablement
Customer Service
Network
Purchasing
UPS
Retail
Promotions
Sales
Brand
Business Cases
Communication
Leadership
Spokesperson
Presentations
Attention To Detail
Product Development
Program Management
Marketing
Pay Per Click Management
PowerPC
Change Request Management
Pricing
Database
Management
Employment Authorization
Immigration
Marketing Operations
FOCUS
SAP BASIS
Recruiting
Screening
Job Details
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cole Building three times per week, at minimum. This job may be eligible for relocation benefits.
The Accessory Product Marketing Manager is responsible for developing, implementing, and managing a comprehensive vehicle accessory portfolio that drives exciting customer personalization for select programs home-roomed in both Korea and GM North America. This role requires strong cross-functional collaboration with engineering, design, purchasing, marketing, and supplier quality teams to ensure successful product development and launch execution. The ideal candidate will leverage market insights, benchmark competitive offerings, and identify product gaps to drive strategic accessory planning and lifecycle management. In performing this role, this individual will support the accessory team objectives, and revenue goals while collaborating with the program team in achieving profitability targets. You will be part of an empowered, high-performing, energetic, and results-oriented team. Utilizing strong analytical skills as well as amplifying the 'customer voice' into meaningful insights, you will be responsible for developing/executing a portfolio that enhances the value proposition of the Internal Combustion Engine (ICE)/Electric Vehicle (EV) nameplates, packaging strategies, and accessory option penetration rates.
Responsibilities:
Portfolio Management
Accessory Planning
Product Development Accessory Tracking
Accessory Launch Execution
Marketing and Communications
Required Qualifications:
Additional Job Description
Preferred Qualifications:
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cole Building three times per week, at minimum. This job may be eligible for relocation benefits.
The Accessory Product Marketing Manager is responsible for developing, implementing, and managing a comprehensive vehicle accessory portfolio that drives exciting customer personalization for select programs home-roomed in both Korea and GM North America. This role requires strong cross-functional collaboration with engineering, design, purchasing, marketing, and supplier quality teams to ensure successful product development and launch execution. The ideal candidate will leverage market insights, benchmark competitive offerings, and identify product gaps to drive strategic accessory planning and lifecycle management. In performing this role, this individual will support the accessory team objectives, and revenue goals while collaborating with the program team in achieving profitability targets. You will be part of an empowered, high-performing, energetic, and results-oriented team. Utilizing strong analytical skills as well as amplifying the 'customer voice' into meaningful insights, you will be responsible for developing/executing a portfolio that enhances the value proposition of the Internal Combustion Engine (ICE)/Electric Vehicle (EV) nameplates, packaging strategies, and accessory option penetration rates.
Responsibilities:
Portfolio Management
- Develop and implement Accessory portfolio through Execution Teams; PET\\Platform, Brand, Divisional, & Cross Vehicle Planning Team (CVPT) for lifecycle of vehicle
- Work closely with GM Korea team
- Develop accessory and Go To Market (GTM) package strategy and pricing plans vs key competitors.
- Support business case development with Accessory Vehicle Personalization Program Manager (VPPM)
- Maintain product portfolio thru the lifecycle of the vehicle.
- Author and execute change requests and maintain accessory one-pager content sheets to reflect marketing intent.
Accessory Planning
- Benchmark competitive product offerings and market trends
- Study and develop Accessory portfolio and plan to address gaps.
- Gather product data and develop Accessory Product strategy, packaging and pricing plans vs key competitors.
- Ideate new, exciting, innovative accessory content to grow vehicle accessory portfolios, using all forums available.
- Enable new products and approaches to drive EV profitability and sales enablement.
Product Development Accessory Tracking
- Support accessory launch readiness reviews with the Customer Care & Aftersales readiness team and VPPMs
- Support resolving the identified launch roadblocks with functional organizations & escalate issues for resolution.
- Communicate and network with Design, Purchasing & Engineering to ensure product intent
- Support accessory vehicle fit-ups and provide product expertise.
Accessory Launch Execution
- Continue to drive Accessories through Launch Process - Product Readiness, develop Initial order quantity, Pricing, LPO Vehicle order guide, Website, Per New Unit Retail (PNUR) Targets, Divisional Communication, and Promotions.
- Present sales metrics, industry insights and marketing activity recaps to leadership
Marketing and Communications
- Support accuracy of accessory product information in digital, print and parts board applications with correct naming, usage, descriptions, and pricing.
- Facilitate timely reviews with AOR for marketing materials (Part Term ID, Sell Sheets, Enthusiast Brochures)
- Represent Accessories as a subject matter expert at internal, key industry and enthusiast events as required
Required Qualifications:
- Keen awareness and interest of customer needs and wants for personalization; knowledge of latest industry and customer trends; understanding of competitor's products, strengths, and weaknesses.
- Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations
- Ability to communicate clearly and succinctly in a variety of communication settings and styles - written and oral
- Ability to concisely frame issues, draw conclusions, and make recommendations to leadership
- Ability to represent team as an informed, confident, and active participant in cross-functional forums
- Ability to act as spokesperson in internal/external product presentations
- Ability to effectively manage multiple projects and assignments on time and with attention to detail
- Flexibility & capability to work "global hours"
- Ability to develop global relationships, GM Korea in particular
- Bachelor's degree
- Minimum 5+ years of experience in marketing or similar space
Additional Job Description
Preferred Qualifications:
- Master's degree preferred
- Strong MS Office skills
- Work experience in Product Development, Program Management or Marketing
- Familiarity with GM product and marketing systems and databases: Product Program Content Analyzer (PPC), change request/decision notice (CR/DN), vehicle content and pricing system (VCPS), Global Information Center, Competitive Product Database, Asset Central, Global Connect
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
- #LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.