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Hi
We have an immediate Openings with Our Direct Client for a Long-term contract position
Job Title: Martech Experienced TPM/Tech Product Manager
Location: Irving TX
Job Summary
We are seeking an experienced and visionary Program Manager to lead a multi-year marketing technology transformation program. This strategic role will drive the vision, planning, execution, and adoption of an integrated MarTech ecosystem that powers personalized, data-driven marketing across all channels. You will be responsible for orchestrating a complex, enterprise-scale program at the intersection of marketing, data, and technology, ensuring all solutions meet rigorous corporate standards and deliver measurable business impact.
Key Responsibilities
- Strategic Vision & Leadership
- Define and champion the strategic roadmap for the MarTech transformation, aligning technology investments with long-term business and marketing goals.
- Serve as the primary leader for the program, collaborating for design and delivery with cross-functional teams and stakeholders.
- End-to-End Program Execution
- Lead the planning and execution of the entire program lifecycle, from initial business case development to platform integration, testing, and deployment.
- Develop and manage the master program plan, including timelines, budgets, resource allocation, and risk mitigation strategies.
- Ensure all program deliverables are completed on time, within budget, and to the highest quality standards.
- Technology & Platform Integration
- Oversee the architecture and integration of a complex MarTech ecosystem, including CDPs, PDS, marketing automation platforms, Real time modeling, analytics tools, and personalization engines.
- Ensure the technology stack is scalable, secure, and enables a seamless, data-driven customer experience.
- Stakeholder & Vendor Management
- Build and maintain strong relationships with business partners Marketing, IT, Data Science, and other business units to ensure alignment and drive collaboration.
- Act as the central point of communication, providing regular, transparent updates on program status, risks, and successes to executive leadership.
- Manage relationships with external vendors, and implementation partners to ensure they meet contractual obligations and performance targets.
- Adoption & Change Management
- Develop and execute a comprehensive change management and adoption plan to ensure marketing teams are trained and enabled to fully leverage the new technology and capabilities.
- Partner with marketing operations to redefine workflows and processes that capitalize on the new integrated ecosystem.
- Governance & Standards
- Ensure all technology implementations and data practices adhere strictly to all VZ standards for security, privacy, and brand safety.
Required Qualifications & Skills
- Experience: A minimum of 10-12 years in program management, with at least 5 years of proven experience leading large-scale, multi-year technology transformation programs at an enterprise level.
- Domain Expertise: Deep experience operating at the intersection of marketing, data, and technology. A strong understanding of modern marketing principles and the technologies that enable them.
- MarTech Knowledge: In-depth knowledge of the MarTech landscape, including Tealium/Adobe/Salesforce CDPs, marketing automation, personalization tools, analytics platforms, and CRM systems.
- Leadership: Demonstrated ability to lead and influence large, cross-functional teams in a complex, matrixed organization.
- Strategic Thinking: Proven ability to translate business strategy into a tangible technology roadmap and an executable program plan.
- Financial Acumen: Experience managing multi-million dollar program budgets and building compelling business cases for technology investments.
- Education: Bachelor's degree in Business, Technology, Marketing, or a related field.
Preferred Qualifications
- MBA or other advanced degree.
- Program Management Professional (PgMP) , PMP , or equivalent certification.
- Experience with Agile or Scaled Agile Framework (SAFe) methodologies for large-scale program delivery.
- Direct experience in the telecommunications, media, or technology industries.
- Experience leading a transformation program involving a major Customer Data Platform (CDP) implementation.
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