Overview
Skills
Job Details
Title: Website Analytics Manager
Client : NYC Agency
Location: New York - REMOTE
Duration: 12 Months
Work Hours: 35hrs/week
Normal Business Hours, Monday through Friday (not including a mandatory unpaid meal break after 6 hours of work), 35 work hours per week
Job Description:
- The Website Analytics Manager will work with the Digital Service team to understand analytics requirements, define tags to correctly capture data, oversee site analytics implementation and analyze resulting data for across more than 500 digital properties.
- The Website Analytics Manager will be involved in agency stakeholder meetings, and present deliverables in team meetings.
MANDATORY SKILLS
- 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium).
- 4-5+ years experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly valuable.
- Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings.
- Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights.
- Strong communication skills to collaborate with leadership, experts and decision makers.
- Knowledge of agile ways of working and modern software development practices.
DESIRABLE SKILLS
- At least 8 years of digital software development.
- Passion for optimizing for best user experience using data and evidence.
- Experience with A/B and multivariate testing techniques and best practice.