Overview
On Site
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - Independent
Contract - 12 Month(s)
Skills
Email & SMS platform
MarTech
ESP/SMS
Job Details
Job Description:
Role: Martech - Project Manager (Digital Marketing)
Location: New York City, NY(Onsite)
Responsibilities
- Lead Campaign Management/ESP platform selection, architecture, and implementation.
- Provide strategic guidance on building enterprise-wide modern Campaign Management technology architecture and roadmap (AI/ML personalization engines, attribution approaches, identity resolution, ESP/SMS, loyalty, campaign management).
- Drive the implementation phase once the Email & SMS platform is selected.
- Leverage industry knowledge and best practices to define strategy.
- Partner with client stakeholders to align dependent strategies with the broader enterprise-wide MarTech strategy for maximum impact.
- Design and oversee data-driven customer journey orchestration strategies and campaigns.
- Translate business and marketing expectations into strategies, capabilities, and business justification (value, TCO, impact).
- Ensure marketing efficiency and effectiveness across the enterprise.
- Serve as a platform expert in at least 2+ ESP technology platform stacks.
- Lead RFP process for selecting Campaign Management platforms.
- Provide in-depth understanding of integrations needed to implement Campaign Management platforms in a D2C organization.
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