Marketing Automation Specialist

Description

Robert Half's leading healthcare technology organization is seeking a Senior Marketing Automation Specialist to support a pivotal transition to a new marketing automation platform. This individual will play a critical role in managing marketing technologies, optimizing email marketing performance, and integrating systems to drive smarter, data-informed campaigns.

Key Responsibilities:

• Lead the migration to a new marketing automation platform, ensuring data integrity and feature continuity.
• Administer and configure the marketing automation platform, managing user access, deliverability, and campaign functionality.
• Design, build, and optimize email journeys, nurture flows, and automated marketing campaigns.
• Integrate the marketing automation system with CRM and other tools (e.g., webinar platforms, ABM tools, analytics platforms).
• Monitor data syncs, troubleshoot issues, and ensure seamless marketing operations across platforms.
• Create and maintain dashboards for campaign analytics, engagement metrics, and email performance.
• Support list segmentation, lead scoring, personalization, and data hygiene best practices.
• Collaborate cross-functionally with Sales, Data, and Creative teams to execute demand generation programs.
• Provide training, documentation, and technical guidance to marketing stakeholders on platform usage and best practices.
• Stay up to date on industry best practices related to email deliverability, privacy regulations, and automation strategies.

Requirements

Qualifications:

Basic Requirements:

• Bachelor's degree in Marketing, IT, Business, or a related field-or equivalent experience.
• 5+ years of experience managing Salesforce Marketing Cloud (including Journey Builder, Email Studio, Automation Studio).
• Strong understanding of CRM platforms, preferably Salesforce, and integration capabilities.
• Proficiency with data troubleshooting, AMPscript, HTML/CSS, and dynamic content creation.
• Experience in managing large databases and ensuring data accuracy across tools.
• Excellent cross-functional communication and collaboration skills.

Preferred:

• Salesforce Marketing Cloud certification(s) (e.g., Email Specialist, Admin).
• Experience with platforms such as Demandbase, On24, Zift, Highspot, Qualtrics, or Google Analytics.
• Familiarity with agile project tools (Aha!, JIRA, Confluence).
• Strong analytical skills and business acumen to translate data into marketing strategies.

This is an exciting opportunity for a technically savvy marketing automation expert who thrives in fast-paced, collaborative environments and is passionate about optimizing marketing performance through technology.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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