Overview
On Site
USD 70,000.00 - 80,000.00 per year
Full Time
Skills
Jersey
Analytics
Decision-making
LinkedIn
Management
Budget
Return On Investment
Collaboration
Dashboard
Customer Engagement
Emerging Technologies
Marketing Research
Google Analytics
Google AdWords
Facebook
Customer Relationship Management (CRM)
Budget Management
Analytical Skill
Communication
Competitor Analysis
Market Research
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for an experienced Marketing Research Analyst to join our team in Jersey City, New Jersey. In this role, you will leverage your expertise in analytics and market research to drive data-driven decision-making and develop effective marketing strategies. This is an exciting opportunity to contribute to impactful campaigns and help shape our marketing initiatives.
Responsibilities:
Conduct in-depth market research to identify trends, customer preferences, and competitive strategies.
Analyze data from platforms such as Google Analytics, Facebook Insights, and LinkedIn to assess campaign performance.
Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
Collaborate with cross-functional teams to plan and execute marketing campaigns aligned with business goals.
Monitor and evaluate the effectiveness of marketing strategies, providing actionable insights for improvement.
Create detailed reports and dashboards to communicate findings and recommendations to stakeholders.
Perform competitor analysis to identify opportunities and challenges in the marketplace.
Utilize CRM tools to track customer engagement and improve marketing outreach.
Stay updated on industry developments and emerging technologies to inform marketing strategies.
Support the implementation of new tools and processes to enhance marketing efficiency.
Requirements
Minimum of 3 years of experience in marketing analysis or a related field.
Proficiency in tools such as Google Analytics, Google AdWords, and Facebook Insights.
Strong knowledge of CRM systems and their application in marketing.
Experience with budget management and campaign planning.
Excellent analytical skills with the ability to interpret complex data sets.
Strong communication skills to effectively convey insights and recommendations.
Familiarity with competitor analysis techniques and market research methods.
Ability to work collaboratively in a team-oriented environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for an experienced Marketing Research Analyst to join our team in Jersey City, New Jersey. In this role, you will leverage your expertise in analytics and market research to drive data-driven decision-making and develop effective marketing strategies. This is an exciting opportunity to contribute to impactful campaigns and help shape our marketing initiatives.
Responsibilities:
Conduct in-depth market research to identify trends, customer preferences, and competitive strategies.
Analyze data from platforms such as Google Analytics, Facebook Insights, and LinkedIn to assess campaign performance.
Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
Collaborate with cross-functional teams to plan and execute marketing campaigns aligned with business goals.
Monitor and evaluate the effectiveness of marketing strategies, providing actionable insights for improvement.
Create detailed reports and dashboards to communicate findings and recommendations to stakeholders.
Perform competitor analysis to identify opportunities and challenges in the marketplace.
Utilize CRM tools to track customer engagement and improve marketing outreach.
Stay updated on industry developments and emerging technologies to inform marketing strategies.
Support the implementation of new tools and processes to enhance marketing efficiency.
Requirements
Minimum of 3 years of experience in marketing analysis or a related field.
Proficiency in tools such as Google Analytics, Google AdWords, and Facebook Insights.
Strong knowledge of CRM systems and their application in marketing.
Experience with budget management and campaign planning.
Excellent analytical skills with the ability to interpret complex data sets.
Strong communication skills to effectively convey insights and recommendations.
Familiarity with competitor analysis techniques and market research methods.
Ability to work collaboratively in a team-oriented environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.