Senior Salesforce Marketing Cloud (SFMC) Developer - Remote

Overview

Remote
Depends on Experience
Full Time
No Travel Required

Skills

API
Attention To Detail
Cascading Style Sheets
Cloud Computing
Collaboration
Communication
Data Flow
Data Management
Data Retention
Documentation
Electronic Commerce
FTP
Fluency
HTML
Management
Marketing
Mentorship
Modeling
Offshoring
Optimization
Process Improvement
Quality Assurance
Regulatory Compliance
Retail
SOAP
SPAM
SQL
Sales
Salesforce.com
Workflow

Job Details

We're seeking a Senior Salesforce Marketing Cloud (SFMC) Developer who is ready to own hands-on
development, platform administration, and data management in a dynamic digital retail environment. This is a technical execution role, ideal for someone who is fluent in SFMC capabilities.
In this role, you'll build customer journeys, manage critical data models and integrations, and act as the system admin for our SFMC platform. You'll collaborate across teams to deliver high-quality, personalized campaigns that are scalable, compliant, and data-driven.

Key Responsibilities
SFMC Campaign Development
Build journeys, automations, dynamic content, and transactional sends using Journey Builder,
Automation Studio, AMPscript, SQL, and HTML/CSS
Create and maintain reusable email templates, content blocks, and logic frameworks
Ensure proper QA/testing, rendering, and tracking across devices and use cases
Data Modeling & Data Extension Management
Design and manage Data Extensions, Contact Builder data relationships, and segmentation strategies
Enforce data retention policies, hygiene standards, and schema consistency
Troubleshoot audience misfires, segmentation gaps, and syncing issues
System Administration
Administer SFMC business units, user roles, configurations, and platform settings
Maintain integration settings and troubleshoot connection issues (FTP, APIs, data feeds)
Monitor platform performance and health across journeys, automations, and triggered sends
Integration & API Collaboration
Support or co-manage data feeds and external integrations (e.g., Salesforce Core, Commerce Cloud,
CDPs, product data)
Use REST/SOAP APIs or automation activities to facilitate syncing and triggered campaigns
Work with dev teams to ensure data flows align with campaign needs
Consent & Preference Management
Contribute to development or optimization of a preference center or consent mechanism using CloudPages or external data sources
Ensure opt-in/opt-out preferences sync across systems and support regulatory compliance (CAN-SPAM, GDPR, CCPA)
Platform Enablement & Best Practices
Document technical implementations, logic frameworks, and naming conventions
Contribute to process improvements, reusability efforts, and scalable development patterns
Assist in mentoring junior team members or offshore developers when needed
Qualifications

Required:
6+ years hands-on Salesforce Marketing Cloud experience
Strong expertise in AMPscript, SQL, and SFMC modules: Journey Builder, Email Studio, Automation Studio
Proven experience managing Data Extensions, relational data models, and contact schemas
Comfortable acting as SFMC platform administrator, managing permissions, BUs, and configuration
Familiar with APIs, external data feeds, FTPs, and SFMC integration flows
Strong attention to detail, QA process, and documentation
Excellent collaboration and communication skills across technical and marketing stakeholders
Preferred:
Exposure to Salesforce Core (Sales/Service Cloud) or Salesforce Commerce Cloud
Familiarity with preference center setup or consent compliance workflows
Salesforce certifications (Developer, Consultant, or Email Specialist)
Experience working in retail, ecommerce, or high-volume B2C environments

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.