Salesforce Marketing Cloud Architect

Position: Salesforce Marketing Cloud Architect

Location: Mclean, VA (Onsite)

Job Type: Fulltime/Permanent

Certifications:

• Salesforce Marketing Cloud Consultant / Developer / Architect certification(s)
• Salesforce Data Cloud Consultant certification (preferred or required)
• Salesforce Certified Application Architect or System Architect (a plus)

Job Description :

Platform Architect

Salesforce Marketing Cloud Architect (with Data Cloud Experience Must )

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Architect with strong Data Cloud (formerly Customer Data Platform / CDP) expertise to design, implement, and optimize advanced marketing automation and customer data solutions. You will be responsible for defining architectural standards, integrating Salesforce with enterprise systems, and enabling 1:1 personalization at scale through unified customer data.

• Deep knowledge of Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, Contact Builder, Mobile Studio, and Personalization (Interaction Studio).
• Hands-on expertise in Salesforce Data Cloud: data streams, data model objects (DMOs), identity resolution, data actions, calculated insights, and data activations.
• Strong understanding of APIs, REST/SOAP integrations, and data synchronization with external systems.
• Experience with SQL, AMPscript, SSJS, and data management tools.
• Familiarity with MuleSoft, Salesforce Flow, Snowflake, or AWS/Google Cloud Platform data services is a plus.
• Proven ability to design cross-cloud architectures (Marketing, Sales, Service, Commerce, and Data Cloud).
• Education: Bachelor s degree in Computer Science, Information Systems, or related field (Master s preferred).
• Experience: 6+ years of experience with Salesforce Marketing Cloud and related Salesforce ecosystem products.

Roles & Responsibilities

• Solution Architecture & Design
• Lead end-to-end architecture, design, and implementation of Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Personalization (Interaction Studio).
• Architect and integrate Salesforce Data Cloud with SFMC and other Salesforce Clouds (Sales, Service, Commerce, Experience).
• Develop scalable data models, segmentation strategies, and identity resolution frameworks in Data Cloud.
• Design robust integration patterns using APIs, ETL, and middleware (e.g., MuleSoft, Informatica, etc.).
• Data Strategy & Governance
• Define and enforce best practices for data ingestion, harmonization, and activation across Marketing Cloud and Data Cloud.
• Establish data quality, privacy, and compliance controls aligned with GDPR, CCPA, and CAN-SPAM.
• Collaborate with data engineering and analytics teams to ensure consistency in customer data pipelines and schemas.
• Implementation & Optimization
• Lead technical implementation and configuration efforts for campaigns, automations, and real-time personalization use cases.
• Optimize audience segmentation, journey orchestration, and channel performance using AI and analytics tools.
• Troubleshoot complex issues in SFMC, Data Cloud, and connected systems.
• Cross-Functional Collaboration
• Partner with marketing, IT, product, and analytics teams to align technical solutions with business goals.
• Provide thought leadership and technical guidance to developers, administrators, and business stakeholders.
• Mentor junior technical staff and drive knowledge-sharing initiatives.