Overview
On Site
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
Contract - 6 Month(s)
Skills
API
Analytics
Business Rules
Customer Engagement
Customer Relationship Management (CRM)
Data Architecture
Decision Trees
Marketing Strategy
Optimization
Performance Analysis
Performance Monitoring
Regulatory Compliance
Return On Investment
GDPR
CCPA
Redpoint Interaction Specialist
Job Details
Role- Redpoint Interaction Specialist
Location- Malvern, PA
Position Overview
We are seeking an experienced Redpoint Interaction Specialist to join our marketing technology team. This role requires expertise in Redpoint Global's customer engagement platform, with a focus on designing, implementing, and optimizing real-time customer interactions across multiple channels. The ideal candidate will bridge marketing strategy with technical execution to deliver personalized customer experiences at scale.
Key Responsibilities
Platform Management & Development
- Design and implement complex interaction flows using Redpoint Interaction (RPI)
- Configure real-time decision engines for personalized customer experiences
- Develop and maintain interaction strategies across email, web, mobile, and other channels
- Create and optimize decision trees, business rules, and segmentation logic
- Manage campaign orchestration and customer journey mapping
Technical Implementation
- Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack
- Configure API connections and data feeds for real-time decisioning
- Implement tracking, attribution, and measurement frameworks
- Troubleshoot platform issues and optimize performance
- Collaborate with IT teams on data architecture and system integrations
Marketing Campaign Execution
- Partner with marketing teams to translate business requirements into technical solutions
- Execute multi-channel campaigns with real-time personalization
- A/B test interaction strategies and optimize performance
- Monitor campaign performance and provide actionable insights
- Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
Analytics & Optimization
- Analyze customer interaction data to identify optimization opportunities
- Create dashboards and reports for stakeholder communication
- Conduct performance analysis and ROI measurement
- Recommend improvements to interaction strategies and customer journeys.
regards
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