Healthcare Marketing Manager

MUST HAVE: Workfront experience, critical to the role. Budget management and forecasting, strong excel background.

Client is looking for a flexible, driven, and entrepreneurial-minded marketer to help us grow our Specialty markets (cosmetic, hearing, and vision). Ideal candidate will have strong marketing campaign management with agency account coordination experience.

This new role supports the Healthcare Client Marketing team and will execute and traffic omni-channel marketing campaigns with a digital first mindset. This position will execute and traffic multiple campaigns with competing timelines for multiple team members and industries. It will also support the team with strategic projects and administrative needs. This role will manage the departmental marketing budget, using excel is imperative. Strong knowledge of PowerPoint and experience designing executive-level presentation including understanding importance of visual design elements required.

Essential Responsibilities:

Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals. Channels are digital first but could include email, paid digital/search, social, and direct mail. Develop calendars and manage campaigns to budgets. Part of this role is managing administrative tasks such as entering projects into campaign management tools and data entry.

Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives. Must be comfortable working in a digital environment and managing administrative tasks.

Departmental budget: manage healthcare team expense budget including vendor relations, invoice entry, project/spend estimates, forecasting and tracking and submission of POs. Communicate with finance and ensure team is following guidelines and policies.

Executive PowerPoint presentations: create and edit PowerPoint presentations supporting marketing team for BD presentations, client meetings, and internal reviews. Strong visual design understanding needed.

Edit marketing pieces and ensure materials are grammatically correct. Strong attention to detail.

Campaign and project management: support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverable as needed.

Manage workstreams and team meetings: ability to manage internal cross-functional workstream meetings including scheduling, meeting invites, agendas, follow-up correspondence and project plan trackers. Onsite and offsite meeting logistics. Communicating and following up with stakeholders to obtain deliverables and results.

General marketing support: manage execution and trafficking of other marketing programs for the healthcare marketing team such as legal approvals, internal stakeholder approvals, media buying, content development, sales support, sales materials / collateral, enrolment marketing, etc.

Partner with analytics to measure impact.

Manage external agencies/vendors: advertising, printing, mail house, etc. to ensure products are within budget, and meet project timelines.

Event management & planning: procurer, manage, traffic and execute all marketing deliverables for events happening throughout the year. Must be highly organized and prioritize deliverables to meet deadlines. Manage logistics, team agenda, budget, calendar, and travel. Manage virtual logistics and assets. Collaborate and communicate amongst internal teams and vendors. Attend shows, run and setup promotions when required.

Perform other duties and/or special projects as assigned.

Taras Technology, LLC is an EEO/AA Employer: women, minorities, the disabled and veterans are encouraged to apply