Overview
On Site
Full Time
Skills
Brand
Energy
Organized
Merchandising
Inventory Management
Supply Chain Management
Logistics
DevOps
Cloud Computing
IT Strategy
Customer Engagement
FOCUS
Software Design
Data Flow
Evaluation
Management
Data Governance
Quality Assurance
Reporting
Dashboard
Retail
Google Analytics
Google Analytics (GA4)
Google Tag Manager (GTM)
Business Intelligence
JavaScript
HTML
SQL
Analytics
Customer Lifecycle Management
Loyalty Program
Testing
Customer Relationship Management (CRM)
Leadership
Mentorship
Communication
Computer Science
Data Science
Marketing
Electronic Commerce
Value Engineering
Fraud
Finance
Payments
Recruiting
Job Details
At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 20,000 associates who work at Five Below and they'll tell you there's no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
BRAND DESCRIPTION:
At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 19,000 associates who work at Five Below and they'll tell you there's no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
POSITION SUMMARY
The Engineering team, organized by product groups, is responsible for the architecture, design, development and operations of all systems and applications supporting Five Below's Retail and Ecommerce footprint. Accordingly, we have Merchandising and Inventory Management, Stores, Supply Chain & Logistics, and Digital, BI & Data Platform, DevOps Engineering and Tools.
Five Below systems/applications supporting business functions are a combination of enterprise solutions and custom software built to create a seamless experience for our customers, driven by data assets, Infrastructure and cloud at its epicenter.
We are seeking a Director of Marketing Technologies to lead our analytics and marketing technology strategy for our e-commerce business. This leader will serve as the champion for Google Analytics (GA4) and related technologies, ensuring we capture the right data, design scalable solutions, and deliver insights that power smarter business decisions.
This role is hands-on and execution-driven. The Director will not only partner with product and business teams to help define strategy but will also take ownership of technical solution design and implementation, working closely with product, business, and engineering partners. They will also play a critical role in shaping and executing our customer lifecycle management and loyalty program strategy, ensuring the right data, tools, and integrations are in place to drive customer engagement and retention.
Key Responsibilities
Qualifications
Why Join Us
This is a unique opportunity to build and own the marketing technology ecosystem at a leading e-commerce retailer, driving insights, personalization, and loyalty initiatives that impact millions of customers. If you're a hands-on technologist, strategic thinker, and business partner, this role is for you.
Five Below is an Equal Opportunity Employer
Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered-check it out today! benefits.fivebelow.com/public/welcome
Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-requests/new
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting. fivebelow.com/info/careers
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
BRAND DESCRIPTION:
At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 19,000 associates who work at Five Below and they'll tell you there's no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
POSITION SUMMARY
The Engineering team, organized by product groups, is responsible for the architecture, design, development and operations of all systems and applications supporting Five Below's Retail and Ecommerce footprint. Accordingly, we have Merchandising and Inventory Management, Stores, Supply Chain & Logistics, and Digital, BI & Data Platform, DevOps Engineering and Tools.
Five Below systems/applications supporting business functions are a combination of enterprise solutions and custom software built to create a seamless experience for our customers, driven by data assets, Infrastructure and cloud at its epicenter.
We are seeking a Director of Marketing Technologies to lead our analytics and marketing technology strategy for our e-commerce business. This leader will serve as the champion for Google Analytics (GA4) and related technologies, ensuring we capture the right data, design scalable solutions, and deliver insights that power smarter business decisions.
This role is hands-on and execution-driven. The Director will not only partner with product and business teams to help define strategy but will also take ownership of technical solution design and implementation, working closely with product, business, and engineering partners. They will also play a critical role in shaping and executing our customer lifecycle management and loyalty program strategy, ensuring the right data, tools, and integrations are in place to drive customer engagement and retention.
Key Responsibilities
- Own the vision and execution for marketing technologies and analytics platforms, with a primary focus on the Google Analytics ecosystem (GA4, GTM, BigQuery, Looker, etc.)
- Partner with product and business stakeholders to design and implement customer lifecycle management and loyalty program strategies, ensuring data-driven personalization and retention tactics
- Take hands-on ownership of technical solution design and implementation, including event tracking, data flows, tagging frameworks, and system integrations
- Represent engineering in cross-functional marketing and business discussions, ensuring solutions are technically sound, scalable, and maintainable
- Partner with business leaders to identify key e-commerce metrics (conversion, funnel performance, AOV, CLV, retention, channel performance, etc.) and define the right data capture and reporting frameworks
- Lead the evaluation and integration of marketing and loyalty technologies (e.g., CDPs, tag management systems, personalization engines, loyalty platforms, CRM, experimentation platforms)
- Lead engineering teams to implement analytics events, customer data integrations, and marketing technology solutions across web and mobile
- Ensure data governance and quality assurance, building trust in analytics and reporting
- Provide executive-level insight and storytelling to influence decisions while staying hands-on with dashboards, tagging, and implementation
- Build and mentor a small but high-impact team, while actively contributing as an individual technical contributor
Qualifications
- 10+ years of experience in digital analytics and marketing technologies, with at least 5+ years in retail/e-commerce across multiple retailers
- Proven expertise with the Google Analytics ecosystem (GA4, GTM, BigQuery, Looker or similar BI tools)
- Strong hands-on technical skills with JavaScript, HTML, SQL, APIs for analytics and tag implementation
- Demonstrated experience in customer lifecycle management, loyalty programs, and retention strategies
- Ability to represent engineering in cross-functional settings, balancing technical feasibility with business goals
- Deep understanding of e-commerce business metrics and the drivers that impact them
- Experience implementing marketing technologies such as CDPs, personalization/testing platforms, loyalty solutions, CRM, and attribution systems
- Strong leadership presence with ability to influence executives, partner across business units, and mentor teams
- Excellent communication and storytelling skills, with ability to translate complex technical concepts into clear business narratives
- Bachelor's degree in Computer Science, Marketing, Data Science, or related field (Master's preferred)
Why Join Us
This is a unique opportunity to build and own the marketing technology ecosystem at a leading e-commerce retailer, driving insights, personalization, and loyalty initiatives that impact millions of customers. If you're a hands-on technologist, strategic thinker, and business partner, this role is for you.
Five Below is an Equal Opportunity Employer
Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered-check it out today! benefits.fivebelow.com/public/welcome
Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-requests/new
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting. fivebelow.com/info/careers
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.