Media Strategy (Corporate Marketing)

Overview
We are hiring an experienced paid media expert to join Meta s Global Media Team as
part of the US Media Strategy team. The team is responsible for media strategy,
planning, and execution stewardship of Meta s Corporate Marketing campaigns.
In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy
& Comms teams and agency teams to plan and execute campaigns that deliver our
brand narrative through effective and innovative media strategies and plans. They will
partner deeply with internal stakeholders across Marketing and cross-functional
campaign teams (i.e. Decision Science, Insights, and Creative), MarTech and agency
teams to build strong partnerships, translate goals into integrated, data-driven
programs, and drive flawless execution and innovation across multiple channels and
partners.
Qualified candidates will have deep media expertise across paid channels, leveraging
data-driven approaches and pushing for insights and innovation. They will have
proven leadership experience driving strategy, planning and implementation of Brand
focused paid media campaigns with some familiarity with performance marketing.
Ideal candidates should be capable of influencing up and across stakeholders, setting
direction and driving programs to completion. They should thrive in a
fast-paced,dynamic, results-driven environment and be able to manage multiple
projects in parallel.
Responsibilities
Serve as primary media POC and single threaded owner of integrated media
strategy and channel planning, partnering closely with agency and internal
teams
Set the vision and strategic direction for Meta s Corporate Marketing media
investment, grounded in objectives and audience, channel, and marketplace
insights, delivering innovation and business outcomes
Provide internal thought partnership and guidance to influence upstream
media strategy deliverables and support connection into integrated
Go-to-Market plans
Leverage quantitative and qualitative insights to lead the development of
audience and media approach and drive tactical planning, execution and
optimization
Partner with cross-functional partners and leadership across marketing,
decision science, insights & creative, with external media agency, and Global
Media teams to develop fully integrated work
Analyze campaign performance against KPIs and develop takeaways, and
recommendations for campaign optimization and reporting
Serve as Media SME in consultation with cross-functional leaders and
teammates
Minimum Qualifications
10+ years experience in media planning, within an agency or a client
organization
Experience leading cross-functional groups and influencing outcomes across
stakeholders and and teams.
Experience managing a media agency
Experience working in a fast-paced, ambiguous environment
Experience in measurement, analytics and mining insights to develop
compelling recommendations and perspectives.
Experience in planning and executing scaled, integrated media strategies,
multi-channel media campaigns and working in data-driven environments
Experience identifying opportunities for campaign optimization, as well as
audience segmentation, based on findings from data and external research.
Knowledge and understanding of the trends impacting media, measurement
and analytics
Preferred Qualifications
Experience working directly with a creative team to integrate creative
ideas/strategy with media strategy and channel selection
Experience working data science/analytics teams to shape and integrate
media strategies and channel selection with measurement plans and learning
agendas.
Must-Have Skills
1. Deep Media Expertise Across Paid Channels
Extensive experience (10+ years) in media planning and execution, ideally
within both agency and client organizations.
5+ Years of Leadership/Execution Experience.
Broad media planning and execution experience. Not seeking
candidates with majority of experience within a specific niche (digital,
performance, etc.)
Big Name Brand Experience
Tech Experience is preferred (Exposure to Big Tech is helpful)
Agencies partnered w/ Big Tech. Media Conglomerates (Preferred)
Proven ability to lead strategy, planning, and implementation of
brand-focused paid media campaigns. Ability to navigate with agility.
Strong understanding of multi-channel media environments and current
trends in media, measurement, and analytics.
2. Data-Driven Analytical Skills
Ability to leverage quantitative and qualitative insights for audience
segmentation, campaign optimization, and reporting.
Experience in measurement, analytics, and mining insights to develop
compelling recommendations and perspectives.
Skilled in analyzing campaign performance against KPIs and driving
actionable takeaways.
3. Cross-Functional Leadership & Collaboration
Demonstrated success in leading cross-functional groups and influencing
outcomes across diverse stakeholders (Marketing, Decision Science, Insights,
Creative, Policy & Comms, agencies).
Experience managing media agencies and building strong partnerships to
translate goals into integrated, data-driven programs.
Ability to thrive in a fast-paced, dynamic, and ambiguous environment while
managing multiple projects in parallel.
Nice-to-Have Skills
1) Creative Integration: Experience working directly with a creative team to
integrate creative ideas/strategy with media strategy and channel selection
2) Advanced Analytics: Experience working data science/analytics teams to shape
and integrate media strategies and channel selection with measurement plans
and learning agendas.
Day-to-Day Responsibilities
Media Strategy & Planning
Serve as primary media POC and single-threaded owner for integrated
media strategy and channel planning
Set vision and strategic direction for media investment, grounded in
objectives and insights
Campaign Execution & Optimization
Lead tactical planning, execution, and optimization of campaigns across
multiple channels
Analyze campaign performance against KPIs and develop
recommendations for optimization
Cross-Functional Partnership
Partner with internal and external teams (Marketing, Decision Science,
Insights, Creative, Policy & Comms, agencies)
Develop fully integrated work and support connection into Go-to-Market
plans
Thought Leadership
Provide internal thought partnership and guidance to influence upstream
media strategy deliverables
Serve as Media SME in consultation with cross-functional leaders and
teammates
Reporting & Insights
Leverage data and insights to drive audience and media approach
Develop takeaways and recommendations for campaign reporting and
optimization
About the Team Media Planning Team -
Candidate Value Proposition
Value Added/Experience Gained
You will collaborate with world-class experts in a dynamic environment that fosters
creativity, impact, and continuous learning, driving breakthroughs that shape the
future of Meta's products and services