Overview
Skills
Job Details
MarTech Architect
Irving, TX
Skills: Adobe Campaign Specialist | Personalization Engineer | AEM Developer | Adobe Analytics & Target | AEP | RTCDP | AJO | CJA | Tealium | Pega | Google Cloud Platform | Kafka | Real-Time Personalization
SUMMARY:
Results-driven MarTech Lead Developer with 7 years of experience in designing, developing, and implementing innovative marketing technology solutions.
Specialized in customer data platforms (CDPs), real-time personalization, omni-channel targeting, and media marketing architectures.
Skilled in leveraging data-driven insights to optimize customer engagement and drive business growth across digital channels.
Proficient in building scalable data pipelines, integrating real-time data streams, and deploying machine learning-based personalization models.
Experienced in cross-functional collaboration, working closely with enterprise architects, marketing teams, and business stakeholders to deliver robust, data-centric MarTech solutions.
Deep expertise in leading CDP implementations, data orchestration, and customer profiling
across platforms like Adobe Experience Platform (AEP), Tealium CDP, Salesforce CDP, Google Cloud Platform, and Kafka.
CORE SKILLS & TECHNOLOGIES
MarTech Platforms: Tealium CDP, Adobe Experience Platform (AEP), Salesforce CDP, Adobe Target, Pega, Adobe Campaign, Real-Time Personalization, Machine Learning Models
Data Integration & Orchestration: Google Cloud Platform (Google Cloud Platform), Kafka, REST APIs, SOAP APIs, Data Lakes, ETL Workflows, Real-Time Data Streaming, Data Enrichment
Programming & Scripting: Python, Java, SQL, NoSQL, JavaScript, JSON, Schema Mapping, Postman, Charles Proxy
Customer Segmentation & Personalization: Real-Time Segmentation, Audience Profiling, Journey Orchestration, A/B Testing, Multi-Channel Targeting, Dynamic Content Scripting
Data Governance & Compliance: GDPR, CCPA, HIPAA, Data Privacy, Consent Management, Data Retention, Data Anonymization, Governance Labeling
Analysis & Reporting: Adobe Analytics, Customer Journey Tracking, KPI Measurement, Data Visualization, Power BI, Tableau, Performance Dashboards
Agile Delivery: Jira, Confluence, Backlog Grooming, Sprint Planning, Technical Documentation, Cross-Team Collaboration